Many people choose to do it via info products, such as ebooks and recorded classes or webinars. This series will share with you ways you can get more mileage out of the content you already have, and also help you get the right mindset before you start your next series.
First, get your mind wrapped around the overall concept of re-purposing and re-packaging your content.
Then, think about the different ways your content can be distributed before you even write (or say, for podcasters) a word. Keeping the end goal in mind before you begin can help you be more creative.
Peter Wilson’s overall strategy sums it up beautifully:
“Start with the idea that you will produce your content once and publish multiple times - you will then start to think about all the various ways you might use that content at the very start - for example you might then take photos of the podcast being recorded for use on flickr. You might post questions on twitter to help you create the content and then feed it back into your blog. Write once, publish multiple times - can’t remember who I stole that off but they were spot on.”
– Peter Wilson, Digital Strategy Manager at Sage
This response is appropriate to mention in this tip because this series of blog posts will eventually become an RSSzine ebook, but it started out as a series of questions I asked on LinkedIn. There’s no better way for me to get the answers to the questions people might ask about content creation than ask others who know more than I do. And I can first pass the information to my subscribers in online posts before compiling the answers into an ebook I can later give away. (Of course, always give credit where credit is due.)
What else can I do with this blog series?
I can go through my Marketing With Audio And Video podcasts and see if there are any audio clips with great tips that I can use.
I can compile those clips and create a short audio book and attach it to the ebook or sell it separately, and
have those clips transcribed and add it to this ebook and blog.
Then I can create videos from the audio clips and post them on video sites.
I think you get the point.
So the next time you start a project, think about the different places you can get the information from, the different places you will be able to display it, and the different formats you will be able to use. It will exponentially expand your income potential.
Penny Haynes, http://www.RSSzine.com/
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