Simple Video Shows vs. Complicated Videos, Marketing With Audio And Video

In this last excerpt from the Marketing With Audio And Video show with Andrew Lock of http://HelpMyBusiness.com, we talk about the difference between creating simple and complicated videos, and how you don't have to do anything complicated to create a popular show. We take a look at Gary Vaynerchuk's wildly popular Wine Library TV as an example - one camera, one shot, 20 minutes, and he's done - and nobody's complaining about it. Maybe because he's worth $50 million???

I've started a new contest to help motivate people to share the free 30-page excerpt from "101 Things To Do With Audio And Video (To Promote Your Business)". I'm giving away over $6,000 worth of prizes just for helping me spread the word about the book. Everyone has a chance to win something. For more information, go to http://www.101ThingsAudioVideo.com/contest.php.

The Psychology Behind Segments In Your Video - Marketing With Audio And Video

In today's Marketing With Audio And Video show, Andrew Lock shares the psychology behind the way he segments his show. I invite you to check out Andrew's fabulous marketing show("Help! My Business Sucks!") at http://www.HelpMyBusiness.com. His latest show is hysterical, as he goes a little off topic about movie trailers ruining movies, and a lady who thinks you have to dress up to go to Walmart.

Andrew's experience in television helped him determine the best sequence of segments in his show, starting with a headline, moving into chit chat, getting audience participation, and then going into the heavier information and lessons. His emphasis always is, however, on entertaining, which is how he attributes his #1 status on iTunes. I love to watch him because I always learn something, but I laugh basically all the way through the show. Plus, he's brutally honest in the Listener Questions section, even when it hurts - but it ALWAYS helps.

Do you have segments in YOUR audio or video show? If so, what are they and what is your thinking behind doing them? Do they help or hinder? Have you learned from them and changed them along the way? I'd love to hear from you about it, so please leave a comment below to share what you have learned.

Again, I invite you to download the free 30-page excerpt from "101 Things To Do With Audio And Video (To Promote Your Business)" at http://101ThingsAudioVideo.com. If you know of anyone else that can benefit from this book, please pass the information along to them as well. You can also send them to participate in our show live every Monday night at 9pm EST at http://www.MarketingWithAudioAndVideo.com. This show is brought to you by Penny Haynes and the http://www.CommercialCreationCenter.com, where you get personal assistance from me plus simple software to create and post audio and video to promote your business.

Unconventional Marketing Tips from Andrew Lock of Help! My Business Sucks

In today's excerpt from the Marketing With Audio And Video show, Andrew Lock of "Help! My Business Sucks!" (http://www.HelpMyBusiness.com) talks about his marketing and television background and his focus on unconventional marketing techniques. He gained a lot of marketing experience and knowledge while working as the manager for Paul Daniels, the "Johnny Carson" of Europe. He then combined his background in television with these marketing tips, and his show was born.

Andrew says that you shouldn't do your marketing just like the next guy, but do something different to stand out. I'd love to hear what you are doing that is unconventional in your marketing. Leave a comment and start a discussion about creative marketing techniques.

The next videos in this series will discuss how to break a show down into segments, and how Andrew creates his visual masterpiece. Make sure you check his site out and sign up to get updates when new shows are available. You will NOT regret it - I don't miss a single episode any more!

Remember that you can download the free 30-page excerpt from "101 Things To Do With Audio And Video (To Promote Your Business)" at http://101ThingsAudioVideo.com. If you know of anyone else that can benefit from this book, please pass the information along to them as well. This show is brought to you by Penny Haynes and the http://www.CommercialCreationCenter.com.

Creating A Script That Sounds Natural (Part 2), Marketing With Audio And Video

In this Marketing With Audio And Video excerpt, Kristy Nichols and I (Penny Haynes) conclude our discussion of how to make natural script writing easy and quick. Some tips include starting small at first with shorter, simpler projects, and using a free teleprompter you can find at http://www.FreePrompter.com.

As a late breaking news brief, I have more proof that marketing with audio and video works, and works well. Tonight, I was contacted by someone from a local radio station who found me by searching on Google. He followed the breadcrumbs, and went from site to site of mine, and called me immediately about possibly being interviewed on an early morning radio show talking about podcasting and online video, and also possibly helping their sales force use online audio and video to better produce and make their presentations with the Commercial Creation Center.

Now, all I am doing is posting audio and video, and making sure that I always put a link to my important (or relevant) sites. Doing it on a consistent basis helps me stay at the top of search engine rankings. You NEVER know who may run across you while they are researching a topic.

So, as I have said before, put a link back to your business in EVERY POST. It bolsters your search engine rankings. In my blog feed, I have an automatic "signature", which adds my name and Commercial Creation Center link to the bottom of every post, so I don't have to worry about forgetting it. So everywhere that my blog/podcast is syndicated, there is the link to my business.

Lastly, '101 Things To Do With Audio And Video (To Promote Your Business) comes out next week, come hell or high water (which means with or without graphics, in my case). I just want to get the show on the road, and get this book into the hands of people who are struggling to build their business, and show them that it can be quick, easy and inexpensive to do it.

Increasing Search Engine Rankings with RSS Feeds: Marketing With Audio And Video

In this 2nd installment of a Marketing With Audio And Video show, we will look at more ways to increase your search engine rankings using Podcasting. The focus will be what Google wants, so we can always provide it: content that changes and is relevant to our key words. I also explain how syndication works.

Marketing With Audio And Video: Krishna De on Branding

Today's video excerpt of our internet radio show talks about what branding is and is not, and what social media and social networking sites do to help your branding efforts.

Hosted by: Penny Haynes Title: Marketing With Audio And Video: Krishna De - Social Media Strategist

Episode Notes: This show is scheduled 7 hours earlier than normal to accomodate our award winning Irish Podcaster's European timetable - and she is definitely worth the effort. Krishna De is a Social Media Strategist and will help you make sense of all that relates to social media and social networking. Bring your questions and be prepared to take notes! Described as one of Europe's leading Employer Branding, Personal Branding and Social Media Strategists by the media and clients alike, Krishna De is an award winning brand communications and leadership development mentor, executive coach, broadcaster, writer, professional speaker and social media strategist. Krishna is the author of '42 Rules of Marketing in a Recession' which will be available in January 2009 and 'Managing Your Personal Brand Online: How to Master the 7 Keys of Professional Success in a Digital Age' and which will be published in Spring 2009 by publishers HappyAbout.com and her expertise is featured in the new book new book "World Wide Rave" published by Wiley and available in March 2009. Be sure to access Krishna's newsletter 'Biz Growth Express' (http://www.bizgrowthexpress.com/) if you want to access free articles and masterclasses to help you become digitally distinctive. Join Penny Haynes live on Mondays for the http://www.MarketingWithAudioAndVideo.com show. Call (724) 444-7444, Call ID: 29763, or go to http://www.talkshoe.com/tc/29763 to listen to our entire shows. Brought to you by the Commercial Creation Center, simple software for newbies to create, upload and post multimedia onto social media and social networking sites.

Podcasting Stuff, and Lots Of It

I never imagined the end when I started at the beginning, but podcasting was just a hop, skip and a jump away when I began Encouraging Audiobooks, my downloadable audio book store. Everyone was talking about doing an ezine, but since my business was audio, that seemed somewhat ludicrous to me. Shouldn't I be doing an audio-zine?

So I got Audiozines.com and named my audiozine Your Voice, in the hopes that others would join me in doing audio articles that people could listen to online or download. And join me they did, on many different subjects. It was fun and exciting. I just wished it was easier for people to download everything all at once, instead of one by one or via zipped files.

I tried hiring people to create some program that would download all of the mp3 files at once, but no one would touch the project. Then, Adam Curry developed podcasting and a podcatcher using RSS, and all of my problems were solved. And everything in my world changed. I officially became a podcaster, although that's what I had basically been doing for a while already.

So now, 2.5 years down the road from starting my original business, I'm basically all about Podcasting. Podcasting stuff is my life and my livelihood. I think about it non-stop, I dream about it, I design for it, I program for it...it's not really a passion. Maybe it is best described as an obsession. I see things that I think could be done that have never been done before, and it keeps me up at night (it's 1:35am EST right now - that is proof enough I would think).

So this blog will be about podcast stuff. I will not add audio to this feed. I will be pure. At least I will try not to podcast here - just blog. Plus, truth be told, I'm testing Blogger out for a new project to see if it is easy enough for my future clients to use easily. So even here, I still have an underlying podcasting motive. Oh well, I'm not going to try and change myself. I will accept this wonderful obsession and make the most of it while I can, even at 1:36am EST.

I don't know if anyone will read this, but it's here for the reading. Here's to 2007 - I'm expecting the best from it from the very start!

Penny Haynes, That Podcasting Site