Career & Stress Management Shows - Marketing With Audio And Video

This is the entire hour long audio recording from the Marketing With Audio And Video Show. For those of you who want to hear it all, this is it.




Colette Ellis of Competent Advantage (http://www.gcast.com/u/competentadvtg/main) uses her show as an extension of her professional development program, which helps clients identify their strengths and position themselves for new opportunities. The show explores real life challenges that her clients have experienced. She shares how she started her podcast, why she does it, issues she had to face and her plans for the future.

We had TONS of questions and comments from listeners, and it was a fabulous time had by all. Subjects included:

1. What is a widget?
2. What is an RSS feed?
3. What is the difference between a blog and a podcast?
4. What is a mashup?

One of our guests mentioned a new tool/widget that he has added to his sites which I promised to share the link with everyone else - http://www.sliderocket.com/. I took a quick look at it, and it definitely bears some more investigation. Looks cool!

As always, this show is brought to you by Penny Haynes and the http://www.CommercialCreationCenter.com - simple software and personal assistance to help you create and post audio and video to the internet.

If you want to learn more about how to market with audio and video, I encourage you to check out "101 Things To Do With Audio And Video (To Promote Your Business)". Get your free 30-page excerpt at http://101ThingsAudioVideo.com.

The Easiest Way To Create Video - Marketing With Audio And Video

The easiest way to create video is to "plug-and-play" with a web cam or a flip video camera. They are great for creating a short clip to upload to the internet. However, what if you want to create something a little longer than a minute or 2? The easiest method is to record multiple, short clips and combine them together with a simple video mixer. That's what we will discuss today during this video excerpt from the http://MarketingWithAudioAndVideo.com show.

Remember to pick up my free 30-page excerpt from "101 Things To Do With Audio And Video (To Promote Your Business)" at http://101ThingsAudioVideo.com. This show is brought to you by Penny Haynes and http://CommercialCreationCenter.com.

P.S. Check out the Online http://InternationalPodcastingExpo.com coming April 25, 2009.

Marketing with Sweepstakes And User Generated Video, Part 2 - Marketing With Audio And Video

In this second Marketing With Audio And Video excerpt, learn about multimedia marketing combined with Sweepstakes. Penny Haynes interviews Carolyn Wilman, the Contest Queen (http://ContestQueen.com), and they discuss how Amtrak didn't do back end marketing and ended up having one of their own contestants arrested. Getting Consumer Generated Video from contestants helps increase involvement and visibility, especially with video. Once you do decide to put audio and video on your web site, make sure that people can find it on your site, and also utilize RSS to syndicate the media for more visibility.

Feel free to pick up my free 30-page excerpt from "101 Things To Do With Audio And Video (To Promote Your Business)" at http://101ThingsAudioVideo.com. This show is brought to you by Penny Haynes and http://CommercialCreationCenter.com.

P.S. Check out the Online http://InternationalPodcastingExpo.com coming April 25, 2009.

Marketing with Sweepstakes And User Generated Video, Part 1 - Marketing With Audio And Video

In today's Marketing With Audio And Video excerpt, learn about marketing with Sweepstakes and using video as a part of the contest. Carolyn Wilman, the Contest Queen (http://ContestQueen.com) talks about the billions you can win each year, how she got started, and how sweepstakes change customer buying habits.

Feel free to pick up my free 30-page excerpt from "101 Things To Do With Audio And Video (To Promote Your Business)" at http://101ThingsAudioVideo.com. This show is brought to you by Penny Haynes and http://CommercialCreationCenter.com.

P.S. Check out the Online http://InternationalPodcastingExpo.com coming April 25, 2009.

Podcasting For The Long Tail (Long Sales Cycle) - Marketing With Audio And Video

Learn how podcasting can assist the long tail of your sales cycle in today's excerpt from http://MarketingWithAudioAndVideo.com. Chuck Rathman of IFS shares how his $350 million company uses podcasting to inform his potential clients (especially the influencers of his end users), and also allows these clients to do due diligence on the product and the company before purchasing. With a 7-digit price tag, a sale may take years to consummate, so keeping potential clients interested is important over the long haul.

To learn more ways to promote your business with multimedia, go to http://101ThingsAudioVideo.com and download the free 30-page excerpt of my book, 101 Things To Do With Audio And Video (To Promote Your Business). This show is brought to you by Penny Haynes and the http://CommercialCreationCenter.com.

P.S. Don't forget to register for the Online International Podcasting Expo, April 25, 2009. Pre-Registration is only $1, so go to http://InternationalPodcastingExpo.com now to reserve your seat!

Simple Video Shows vs. Complicated Videos, Marketing With Audio And Video

In this last excerpt from the Marketing With Audio And Video show with Andrew Lock of http://HelpMyBusiness.com, we talk about the difference between creating simple and complicated videos, and how you don't have to do anything complicated to create a popular show. We take a look at Gary Vaynerchuk's wildly popular Wine Library TV as an example - one camera, one shot, 20 minutes, and he's done - and nobody's complaining about it. Maybe because he's worth $50 million???

I've started a new contest to help motivate people to share the free 30-page excerpt from "101 Things To Do With Audio And Video (To Promote Your Business)". I'm giving away over $6,000 worth of prizes just for helping me spread the word about the book. Everyone has a chance to win something. For more information, go to http://www.101ThingsAudioVideo.com/contest.php.

The Psychology Behind Segments In Your Video - Marketing With Audio And Video

In today's Marketing With Audio And Video show, Andrew Lock shares the psychology behind the way he segments his show. I invite you to check out Andrew's fabulous marketing show("Help! My Business Sucks!") at http://www.HelpMyBusiness.com. His latest show is hysterical, as he goes a little off topic about movie trailers ruining movies, and a lady who thinks you have to dress up to go to Walmart.

Andrew's experience in television helped him determine the best sequence of segments in his show, starting with a headline, moving into chit chat, getting audience participation, and then going into the heavier information and lessons. His emphasis always is, however, on entertaining, which is how he attributes his #1 status on iTunes. I love to watch him because I always learn something, but I laugh basically all the way through the show. Plus, he's brutally honest in the Listener Questions section, even when it hurts - but it ALWAYS helps.

Do you have segments in YOUR audio or video show? If so, what are they and what is your thinking behind doing them? Do they help or hinder? Have you learned from them and changed them along the way? I'd love to hear from you about it, so please leave a comment below to share what you have learned.

Again, I invite you to download the free 30-page excerpt from "101 Things To Do With Audio And Video (To Promote Your Business)" at http://101ThingsAudioVideo.com. If you know of anyone else that can benefit from this book, please pass the information along to them as well. You can also send them to participate in our show live every Monday night at 9pm EST at http://www.MarketingWithAudioAndVideo.com. This show is brought to you by Penny Haynes and the http://www.CommercialCreationCenter.com, where you get personal assistance from me plus simple software to create and post audio and video to promote your business.

Unconventional Marketing Tips from Andrew Lock of Help! My Business Sucks

In today's excerpt from the Marketing With Audio And Video show, Andrew Lock of "Help! My Business Sucks!" (http://www.HelpMyBusiness.com) talks about his marketing and television background and his focus on unconventional marketing techniques. He gained a lot of marketing experience and knowledge while working as the manager for Paul Daniels, the "Johnny Carson" of Europe. He then combined his background in television with these marketing tips, and his show was born.

Andrew says that you shouldn't do your marketing just like the next guy, but do something different to stand out. I'd love to hear what you are doing that is unconventional in your marketing. Leave a comment and start a discussion about creative marketing techniques.

The next videos in this series will discuss how to break a show down into segments, and how Andrew creates his visual masterpiece. Make sure you check his site out and sign up to get updates when new shows are available. You will NOT regret it - I don't miss a single episode any more!

Remember that you can download the free 30-page excerpt from "101 Things To Do With Audio And Video (To Promote Your Business)" at http://101ThingsAudioVideo.com. If you know of anyone else that can benefit from this book, please pass the information along to them as well. This show is brought to you by Penny Haynes and the http://www.CommercialCreationCenter.com.

Disney is Naming The Park After Penny Haynes For 1 Year!

Disney is naming the park after me, Penny Haynes, Multimediapreneur, for a year! Wow! First I am named Greatest Business Mind In The World, and now THIS! What a year! :) P.S. Listen to the very end for a special surprise. hehehehehe

To get your own video (without my personalized ending), go to http://www.sun7news.com.

YouTube Used as Reference Tool (Not Just For Funny Videos), Marketing With Audio And Video

YouTube is no longer just for funny videos, but is being used as a research tool. This 3 minute video will talk about the research habits of the upcoming generations, some statistics on viewing, and how YouTube is becoming the Wikipedia of the world. You can read the entire article at http://tinyurl.com/ccc-youtubesearches.

And in case you haven't started marketing with audio and video yet, yesterday was better than today, but today is better than tomorrow! Start by downloading the free 30 page excerpt from "101 Things To Do With Audio And Video (To Promote Your Business)" at http://101ThingsAudioVideo.com.

Home Made Videos Can Be Good For Business (and other tips), Marketing With Audio And Video

Home made videos can be good for business, and try planning your video from the end - 2 lessons you learn in today's excerpt from the Marketing With Audio And Video Show with Penny Haynes and her guest, Lorraine Grula of http://www.VideoProductionTips.com. Remember to get your free excerpt of "101 Things To Do With Audio And Video (To Promote Your Business)" at http://101ThingsAudioVideo.com. This show is brought to you by the http://www.CommercialCreationCenter.com.

Slick videos can cause mistrust - people sometimes think that you're trying to pull one over on them. That's why home made videos are sometimes good for business. People see another business person trying to make a living, just like them, and it can be endearing.

Also, try planning your video from the end. Lorraine shares some great questions to keep in mind before you even pick up your camera. I then make those questions concrete by sharing how I would answer them for the Marketing With Audio And Video show.

Lastly, spend time watching tv and see how most shows are. They mainly have people sitting around and talking. Think you can do that? :)

On a personal note, today I printed out the manuscript for my book, "101 Things To Do With Audio And Video (To Promote Your Business)" in order to send it in to a publisher. The reaction from my Commercial Creation Center members and people on Twitter was interesting. Several people really pushed the idea of self-publishing instead. It's not that I hadn't thought of that - I just thought it would come across more as vanity publishing and less as a credentialed author. I was thinking that a major publisher would give me an expert status that I couldn't get otherwise.

What do you think? Have any of you been published by a major publisher? Would you do it again? Did you make any money at all? Did the "published author" status help you afterward? Let me know by leaving me a comment below, or contacting me via http://TroubleShootingDesk.com (my contact us system).

Video Production Tips (Overview), Marketing With Audio And Video

Learn the definition of GOOD video in this overview of Video Production Tips on the Marketing With Audio And Video show with Penny Haynes. Lorraine Grula of http://www.VideoProductionTips.com has 30 years of professional video production experience, and will be sharing her knowledge in this next series of video excerpts from the Marketing With Audio And Video show.

Lorraine shares that in a survey of entrepreneurs, 70% of them said that video was the #1 thing they would pursue for their online marketing. As we've said before, video has become the most popular thing on the internet, with YouTube surpassing Google in page views.

We also discuss the 3 most important things your video MUST have in order to be considered a "good" video. The simplicity of them will surprise you, and you will be able to do all three easily.

If you are interested in discovering a lot of different ways to create and use audio and video to promote your business, I invite you to download my free 30 page excerpt from "101 Things To Do With Audio And Video (To Promote Your Business)". Just go to http://www.101ThingsAudioVideo.com.

101 Things To Do With Audio And Video (To Promote Your Business)

Anna Farmery of The Engaging Brand plays devil's advocate and asks me questions that most small business owners would pose. The result is a lot of facts, statistics and examples of how different people are marketing with audio and video to promote their business, as well as what makes a video memorable.

To get your own copy of the free 30 page excerpt for "101 Things To Do With Audio And Video (To Promote Your Business)", just go to http://101ThingsAudioVideo.com/. If this is something that you think would benefit your audience, network or clients, I can create a special affiliate version of the excerpt for you.

Penny Haynes, http://www.CommercialCreationCenter.com/

And check out http://www.TheEngagingBrand.com/ to learn more from Anna Farmery!

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Mix And Match Videos and Other Time Saving Tips, Marketing With Audio And Video

Learn time saving tips when creating videos in this Marketing With Audio And Video excerpt with Kristy Nichols of http://youtube.com/averagegoddess. You don't have to do one type of video format all the way through. You don't have to talk for 10 minutes without taking a break. You can mix and match formats and takes until you like what you have created. It doesn't have to take a lot of time, so get over your fears and just get started!

Remember to download your free excerpt of "101 Things To Do With Audio And Video (To Promote Your Business)" at http://101ThingsAudioVideo.com. This show is sponsored by Penny Haynes and the http://www.CommercialCreationCenter.com.