Merry Christmas from Penny Haynes (aka Penny Claus)

Merry Christmas to everyone who makes my life brighter every day of the year!

Create your own Santa card over at http://www.macysbelieve.com/#/BeClaus.

Creating An Animated Avatar For Your Twitter Profile

Want to stick out in the crowd of avatars on Twitter? Want to catch people's eye as they are scrolling down their tweets, or looking at other people's Followers? Then give an animated avatar a try!

The trick is, however, to find the line between eye-catching and annoyingly distracting. I've seen web cam video used as well as screen recordings. Slide show videos would work as well.

My first attempt was annoyingly distracting, and a Follower asked me to tone it down a bit - which I did. Some people will simply stop following, but that doesn't bother me. I love looking at other people's animations - it's like looking through a virtual window to their soul!

Here's a video tutorial you can watch, but below are some more detailed instructions with more options:

1. If you are going to use a video clip, pull it into a video editing program to grab about 2-4 seconds worth (Twitter avatars must be under 700 kb). Or create one from scratch, like a slide show video, web cam recording or slide show video. REMEMBER that it will LOOP over and over, so watch to make sure there isn't a jarring jump between the end and the beginning of the video.

   Windows Movie Maker, the Commercial Creation Center (http://www.CommercialCreationCenter.com) or Camtasia are great creation and editing tools - you just decide which one is easy enough for you to learn quickly. Save the video as a .wmv if you are NOT creating it in Camtasia. You'll see the directions below for how to "produce" it in Camtasia.

2. The most important thing Camtasia will do is produce the video as an animated GIF. If you have Camtasia (there's a free version available), you can do the creating, editing and outputting in there as well. Choose 150 x 112 pixels as the final size, which is the standard thumbnail size.

   If you don't want to use Camtasia, there is a site that will convert the video to GIF for you (http://www.gifninja.com), but the final file sizes are larger, so you will have to cut your video down even further, possibly to 2 seconds or so.

3. Upload your saved, animated GIF to your Twitter Account Photo. We've seen Firefox give error messages that Twitter is overloaded, but just keep going or switch to another browser. It will take eventually.

Get feedback from your followers about whether or not it is too busy, and refine your photo until you and your favorite followers are happy. But remember, you can't please everyone, so don't bother trying. If you're happy with it, then let yourself enjoy it, and change it around from time to time to break up the monotony.

Now, I didn't come up with this idea - I was just looking at someone else's followers and noticed the tiny image moving. I HAD to click on it, and I checked out their site (it was pixel something - it was a screen recording). I figured that if their moving avatar made ME click on it, maybe others would click on me if MY image moved. And THAT'S how this whole thing happened!

Penny Haynes, http://www.CommercialCreationCenter.com
http://www.MarketingWithAudioAndVideo.com

Marketing With Audio And Video: Krishna De on Branding

Today's video excerpt of our internet radio show talks about what branding is and is not, and what social media and social networking sites do to help your branding efforts.

Hosted by: Penny Haynes Title: Marketing With Audio And Video: Krishna De - Social Media Strategist

Episode Notes: This show is scheduled 7 hours earlier than normal to accomodate our award winning Irish Podcaster's European timetable - and she is definitely worth the effort. Krishna De is a Social Media Strategist and will help you make sense of all that relates to social media and social networking. Bring your questions and be prepared to take notes! Described as one of Europe's leading Employer Branding, Personal Branding and Social Media Strategists by the media and clients alike, Krishna De is an award winning brand communications and leadership development mentor, executive coach, broadcaster, writer, professional speaker and social media strategist. Krishna is the author of '42 Rules of Marketing in a Recession' which will be available in January 2009 and 'Managing Your Personal Brand Online: How to Master the 7 Keys of Professional Success in a Digital Age' and which will be published in Spring 2009 by publishers HappyAbout.com and her expertise is featured in the new book new book "World Wide Rave" published by Wiley and available in March 2009. Be sure to access Krishna's newsletter 'Biz Growth Express' (http://www.bizgrowthexpress.com/) if you want to access free articles and masterclasses to help you become digitally distinctive. Join Penny Haynes live on Mondays for the http://www.MarketingWithAudioAndVideo.com show. Call (724) 444-7444, Call ID: 29763, or go to http://www.talkshoe.com/tc/29763 to listen to our entire shows. Brought to you by the Commercial Creation Center, simple software for newbies to create, upload and post multimedia onto social media and social networking sites.

Best Twitter Post for NEWSWEEK Magazine!

Have you ever read a really great Twitter post? Creative, succinct, to the point - all in 140 characters? Well, Newsweek wants to post the best. Here's the info:

"For a tech/arts story, I'm looking to receive nominations for the best tweets/texts of the year. The messages should be complete thoughts that obey the relevant length limitations, and make sense without a ton of context or explanation. I'm especially interested in original epigrams, aphorisms, and compact bits of creative nonfiction. Satirical stuff, too. Please include the author's name and contact info."

email to tonyDOTdokoupilATnewsweekDOTcom.

Deadline for answer is December 7, 6pm EST.

Penny Haynes, Commercial Creation Center