Podcasting For The Long Tail (Long Sales Cycle) - Marketing With Audio And Video

Learn how podcasting can assist the long tail of your sales cycle in today's excerpt from http://MarketingWithAudioAndVideo.com. Chuck Rathman of IFS shares how his $350 million company uses podcasting to inform his potential clients (especially the influencers of his end users), and also allows these clients to do due diligence on the product and the company before purchasing. With a 7-digit price tag, a sale may take years to consummate, so keeping potential clients interested is important over the long haul.

To learn more ways to promote your business with multimedia, go to http://101ThingsAudioVideo.com and download the free 30-page excerpt of my book, 101 Things To Do With Audio And Video (To Promote Your Business). This show is brought to you by Penny Haynes and the http://CommercialCreationCenter.com.

P.S. Don't forget to register for the Online International Podcasting Expo, April 25, 2009. Pre-Registration is only $1, so go to http://InternationalPodcastingExpo.com now to reserve your seat!