These are great statistics about online video and web site traffic trends:
- 25% of 2200 people surveyed are creating their own entertainment, which includes 25% of Matures (our oldest present generation) and 56% of Millenials (Generation Y, age 14 - 25).
- more than 10% of Millenials upload videos,
- 51% of ALL surveyed watch and read content created by others (71% of Millenials).
- 1/3 of all online viewing is done on user generated content sites (25% of Matures and 50% of Millennials).
- 25+% would pay for online content so they don't have to put up with ads
- Search Engines and Word Of Mouth are why people visit sites, with 85% of Generation X depending on recommendations
- 87% of respondents visit the same web sites regularly
For more information, read the original Deloitte article (http://tinyurl.com/ccc-Yers).
What does this all mean? That high search engine ranking is still the best way to drive traffic to your site. After that, word of mouth campaigns are the best method.
In order to spread the word about you and what you have to offer, posting video on user generated content sites help increase your chance of being seen and discussed.
The article also shares that the upcoming generation will broadcast things that they like to 18 other people, and have an average of 37 people in their IM list. So find a way to get people talking about you and do everything you can to be found high in the search engine rankings.
What are you doing to to reach that 51% of people reading and watching content created by others? Is anyone talking about you anywhere? How can you encourage more word of mouth traffic? Please leave a comment and share your ideas.
- 25% of 2200 people surveyed are creating their own entertainment, which includes 25% of Matures (our oldest present generation) and 56% of Millenials (Generation Y, age 14 - 25).
- more than 10% of Millenials upload videos,
- 51% of ALL surveyed watch and read content created by others (71% of Millenials).
- 1/3 of all online viewing is done on user generated content sites (25% of Matures and 50% of Millennials).
- 25+% would pay for online content so they don't have to put up with ads
- Search Engines and Word Of Mouth are why people visit sites, with 85% of Generation X depending on recommendations
- 87% of respondents visit the same web sites regularly
For more information, read the original Deloitte article (http://tinyurl.com/ccc-Yers).
What does this all mean? That high search engine ranking is still the best way to drive traffic to your site. After that, word of mouth campaigns are the best method.
In order to spread the word about you and what you have to offer, posting video on user generated content sites help increase your chance of being seen and discussed.
The article also shares that the upcoming generation will broadcast things that they like to 18 other people, and have an average of 37 people in their IM list. So find a way to get people talking about you and do everything you can to be found high in the search engine rankings.
What are you doing to to reach that 51% of people reading and watching content created by others? Is anyone talking about you anywhere? How can you encourage more word of mouth traffic? Please leave a comment and share your ideas.
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