The Number 1 Reason Why Entrepreneurs Don't Create Audio And Video, from Marketing With Audio and Video

Find out the number one reason why people don't create audio and video and what to do about it in today's Marketing With Audio And Video excerpt, featuring Kristy Nichols. Brought to you by http://www.CommercialCreationCenter and Penny Haynes.

Join Penny Haynes for Marketing With Audio And Video every Monday night at 9pm EST at Talk Shoe. Call in at 724-444-7444, Call ID: 29763#, and press 1# (if you are not registered at TalkShoe). You can also join us in chat and listen to existing shows at http://www.talkshoe.com/tc/29763.

If you would like to receive daily online video news and tips for audio video marketing, go to http://www.Multimediapreneur.com, and subscribe to Penny Haynes' daily blog and podcast.

Free Flip Video Camera Tips Ebook on Marketing With Audio And Video

In this last excerpt from our interview with Lou Bortone on the Marketing With Audio And Video show, we discuss how easy it is to use the Flip, plus tell you where you can get Lou's free ebook with Flip Video tips. Brought to you by Penny Haynes and http://www.commercialcreationcenter.com/

Penny Haynes just announced as World's Greatest Business Mind!

I am speechless, just speechless, to know that all of you have unanimously voted me, Penny Haynes, Multimediapreneur, as the World's Greatest Business Mind! (I wish!) Actually, it's all due to my ability to create this video with The Message Group's fabulous instant video creation tool!

Sites like this provide great marketing opportunities. The whole idea is to create something that other people will spread virally via email (most people don't know how to create a stand-alone video, but will simply forward the email The Message Group sends you with the link to the online movie on their site).

I used Camtasia to create the stand-alone video. The only way I was able to record the audio directly from the internet was to change my audio settings from Microphone to "What U Hear" under Recording properties, and then unplug my microphone. But it was worth it, and fun.

If you can ever find a tool that will allow you to do this from your site, it's an instant traffic generator. I'm keeping my eye out for something like this for my own site. Let me know if you already know of such a program.

Statistics on Online Video & Web Site Traffic

These are great statistics about online video and web site traffic trends:

- 25% of 2200 people surveyed are creating their own entertainment, which includes 25% of Matures (our oldest present generation) and 56% of Millenials (Generation Y, age 14 - 25).

- more than 10% of Millenials upload videos,

- 51% of ALL surveyed watch and read content created by others (71% of Millenials).

- 1/3 of all online viewing is done on user generated content sites (25% of Matures and 50% of Millennials).

- 25+% would pay for online content so they don't have to put up with ads

- Search Engines and Word Of Mouth are why people visit sites, with 85% of Generation X depending on recommendations

- 87% of respondents visit the same web sites regularly

For more information, read the original Deloitte article (http://tinyurl.com/ccc-Yers).

What does this all mean? That high search engine ranking is still the best way to drive traffic to your site. After that, word of mouth campaigns are the best method.

In order to spread the word about you and what you have to offer, posting video on user generated content sites help increase your chance of being seen and discussed.

The article also shares that the upcoming generation will broadcast things that they like to 18 other people, and have an average of 37 people in their IM list. So find a way to get people talking about you and do everything you can to be found high in the search engine rankings.

What are you doing to to reach that 51% of people reading and watching content created by others? Is anyone talking about you anywhere? How can you encourage more word of mouth traffic? Please leave a comment and share your ideas.

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Web Cam vs. Flip Video & Tips For Creating Video

In this video excerpt from the Marketing With Audio And Video show, Lou Bortone and Penny Haynes discuss different scripting techniques, tips for branding and when to use the web cam versus when to use the Flip Video camera. The next video in this series will include details about the Flip Video camera, how easy it is to use, and how you can get a free ebook all about the Flip.

Please join us for the live show on Monday nights at 9pm EST at TalkShoe. The show Phone Number is (724) 444-7444, and the Call ID is 29763.

How Is Online Video Expected To Affect Business?

In a recent PermissionTV survey of over 400 "decision makers" in various industries, they found out what entrepreneurs expected video to do for them.

71% simply expect to reap increased brand awareness.
47% expect more lead generation.
44% think it will enhance loyalty/retention programs.
41% believe it will actually convert customers.
39% think it will improve service and support.

I am always asked one question when I teach on multimedia marketing: how much money can I make? I always tell them that the main reason for multimedia marketing is brand recognition, not sales.

Some people don't recognize the difference between sales and marketing. Marketing helps increase visibility and awareness in general, whereas sales means someone reaching into their pocket and giving you their money. Sales results are much easier to quantify than marketing results.

How do videos increase brand awareness? If they are good, viral videos, they invite discussion and sharing. The more people that see and talk about the video, the better it is for the company who is branded on that video.

So what are you expecting your online audio and video to do for you? Have you experienced any direct results on your business? Have you heard more people talking about you? Have you had more sales?

I'd love for you to share your answer with me, so I can include it in my upcoming book, "101 Things To Do With Audio And Video (To Promote Your Business)". So please feel free to comment on this article.

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Shoppers Research Products Via Online Video - Most Likely During Work Hours

RECORD numbers of shoppers have spent a RECORD amount of time researching products online & viewing product videos (http://tinyurl.com/ccc-shoppers). Can you guess when they're probably doing that research? It's most likely during work hours (http://tinyurl.com/ccc-viewers)!



Offline businesses just haven't "gotten" the fact that their potential clients are researching their prospective purchases on the internet before they come in to buy (if they don't buy it online). Once they do their research, they are likely to spend $150 more in the store than if they had not done any research. Baby Boomers may still purchase offline, but they are researching online FIRST.

According to SellPoint, a provider of online product tours for businesses, they have seen a 40% increase in the number of shoppers viewing their Product Tours. Now, that doesn't surprise me, since when I want to purchase a gadget, I first go to http://www.cnet.com to read the reviews and watch the video demonstrations.

Now, combine this information with the Nielsen Online October 2008 Video Census that states that most people are watching online video from 9 - 5, during work hours. (Doesn't this ring true? How many times have you been at your desk watching something you shouldn't be watching, and have to Alt-Tab quickly to avoid being caught?)

So what does that mean for businesses? One huge indication would be that people prefer to spend their time watching video, not reading text. Therefore, if you want to reach more people with your message, video is a very good bet. For the best of both worlds, offer both text and video, so the search engines can pick up your content as well.

The other lesson to be learned is that if you are going to sell a product or a service, people want to learn more about it from the comfort of their home (or, more appropriately, their office). This means that it would benefit you to CREATE online video demonstrations to accompany your product descriptions and images. It doesn't have to be professionally produced - just practical and informative, as if you were standing next to them giving them a personal tour of their prospective purchase.

What do you think about adding video to your product and service descriptions? Do you think it would make a difference to your clientele? Why or why not? Leave me your comments and we'll discuss it.

Professionalism vs Perfectionism In Your Videos

In today's Marketing With Audio And Video excerpt, we will talk about the difference between being professional and being perfect when creating videos. We'll also find out the secret to how Lou Bortone created his fantastic Bob The Builder video (http://www.howcast.com/videos/51201-Bob-the-Builder-on-Brand-Building-LouTube-14).

Will Offline Businesses Finally Turn to Online Marketing?

Two separate articles on MarketWatch.com talk about trends that connect offline businesses to online marketing, including audio video marketing.

First comes Subaye.com, a Software As A Service (SAAS) company that has contracted with large offline malls to create simultaneous online shopping malls for the vendors. Their software incorporates online video marketing as well. According to the article, they are charging approximately $100/month for 2,200 licenses they have sold to 11 malls. Not bad money, if you ask me.

Then, in a second article, Placecast talks about Digital Advertising Trends in 2009. One of the points they discuss is that people will start utilizing the web to do more localized advertising. With easy access to location-finding software, "simple applications from marketers will include couponing and advertising to users in proximity to potential offerings of interest (such as stores, cafes, restaurants, etc.)". They also predict that location will figure into future search algorithms to determine relevance, so if you are looking for a product or service, searches may re-prioritize rankings depending on where you are.

However, as someone who unsuccessfully spent the last year trying to talk offline businesses and Chambers of Commerce into participating in such online marketing, I have doubts regarding how fast this trend will move. Perhaps the sinking economy will push offline businesses to move into new areas, instead of doing the same thing and achieving the same (or worse) results. Their point of reference is very different from those of us who know and understand the internet, and what makes sense to us doesn't necessarily make sense to them.

What do you think about online marketing for offline businesses in your area? Do you think they will go for it? Is your community ready for such a move? Are you going to take the opportunity to be one of the first to bring online multimedia marketing to businesses in your area? Leave me a comment and give me your opinion regarding offline businesses and online marketing.

Want Free Advertising? Answer my Best Video survey.

HEAR YE! HEAR YE! I will include a link to your business in my upcoming promotional materials for "101 Things To Do With Audio And Video (To Promote Your Business)" IF you answer this survey: http://tinyurl.com/bestvideosurvey1.

IF you forward this request to others, I will also include you on my web site promotional page as a Survey Partner. Just copy me in on your request for others to complete the survey.

As a part of my promotional materials, I will be sending out this list of the best, most memorable videos, along with links to the people who submitted them. I will also be using the statistics from the survey about WHY that video was so memorable in the book. I'll also include the list as an Appendix in the book itself.

One of the things I have figured is that the more people I am willing to promote and help become successful, the better things will be. I may be somewhat naive, but I believe in sowing before you reap. Hopefully, I'll be able to do something nice for the people who are generous enough to participate and help me succeed.

Non-Profit Markets with Online Viral Video To Raise Money

In an article from the Minneapolis/St. Paul Business Journal (http://ping.fm/LMOxo), Chris Newmarker shares how United Way is using online video to spread a viral campaign to raise money.

Go to http://www.Give5Now.org to see the extremely simple, effective and touching video. There is no narration, so it is suitable for hearing impaired viewers. It was a low cost project that did not break their budget.

The idea is for viewers to give only $5 to help their local neighbors who are struggling with disaster due to the economy, and then to share the video with 5 friends. A quote from the article states:

“Giving trends show that young people, in particular, are more likely to give small donations online that respond to immediate causes,” said Randi Yoder, senior vice president of donor relations for the Greater Twin Cities United Way.

Think of ways that you can emulate this particular strategy of marketing with audio and video. What short message (this is only 1 minute 20 seconds long) can you share that packs a punch and quickly gets the point across? Are you including a "call to action" clearly throughout and especially at the end of the video? Are you asking for word of mouth referrals?

Please share examples of other videos (created by you or by others) that follow this formula, and how they were received by viewers.

Getting Over Self Consciousness When Marketing With Audio And Video

Lou Bortone of TheOnlineVideoGuy.com and I discussed Flip Camera & video tips on the Marketing With Audio And Video show tonight (12/15/08) at 9pm EST. You can listen to the entire audio at http://tinyurl.com/mwavshow, but for now, I'll share a short video excerpt about how LouTube came to be, and how you can get over your self consciousness and perfectionism in video.

For those of you paying attention, I am trying to listen to my own advice and make my videos better than they were a week ago. Note my use of additional screen shots and clip art to make the point clearer, and also to break up the monotony of slides only.

The next videos will talk about Lou's fabulous Bob The Builder video, ideas on scripting, and of course information about the Flip and comparing it to a web cam. Stay tuned for more LouTube on Marketing With Audio And Video! Join us every 9pm EST at TalkShoe. Call in at 724-444-7444, Call ID: 29763#, and press 1# (if you are not registered at TalkShoe).

See the full-sized video at Blip.tv (always the best video quality of all of the social media sites): http://www.blip.tv/file/1581160.

Applying Hollywood Film Tactics to Business Videos

I saw a great article on Viral Video tactics from an author on YouTube Videos: http://ping.fm/BjM2A. As I read it, I realized that this was a great blueprint for business related videos as well. Let's apply what they are teaching to promoting your business.

First of all, the emphasis is on storytelling. The book "Made To Stick" by Dan and Chip Heath shares many examples of the power of a story. A plot with details that can evoke emotions and also connect to our senses is a powerful combination - one that will make people remember it.

But Michael W. Dean, the author of the article, goes into detail about the structure of the story being told, and explains how it is the basis for every movie we see in the theatres. His first main point is that a story must have CONFLICT, as it is "the essence of drama." The conflict must be set up, delved deeply into, and then resolved.

In business terms, this equates to "creating a need", explaining the problem which needs solving, and then providing a resolution. We need to show the conflict that is affecting prospects' lives, dwell on it a while, so they understand the depth of the issue and the impact of not dealing with it, and then show how the conflict can be resolved into a happy ending. I know this sounds simplistic, but it IS the basis for most marketing and films.

Heck, look at the great viral video that J.C. Penney has put out called "Doghouse". (http://bewareofthedoghouse.com/videoPage.aspx) Every husband (and some wives) have been in the doghouse (or put someone there) at one time or another. They know that, if they do the wrong thing, there could be penalties to pay, and those penalties could last for quite a while. This tells the story of the conflict for many, and the possible resolution for at least one offender.

So we have conflict - good and evil facing off. However, faceless conflict isn't enough. There must be a hero who goes on a journey which is the bulk of the story. The hero has sidekicks and a wise mentor to help them on their way.

I think the hero here is your potential client, NOT you. HE or SHE has the opportunity to become the hero of their life by applying the solution you provide. YOU are the mentor, walking them through their dilemma and providing wise counsel.

You are secondary in this movie, which is accurate, because everyone's life is a movie where THEY are the lead. Everyone else is an extra, including you and me. So don't make your business videos about you - make it about THEM.

They also mention that the main character must be likable. If your client is the main character, how can you make them like themselves? A lot of marketers make their clients feel stupid, or scare them into feeling like they will miss something.

How about trying to empower your client by building them up and validating them? (reference to another great viral short video - http://podcastingstuff.blogspot.com/2008/12/best-video-i-have-ever-seen-makes-you.html) How about helping them feel good about themselves, telling them that they ARE capable of being a success, and that you want to help them? Remember, you are a wise mentor, not the enemy, making fun of their flaws and foibles, poking them whenever you can.

So the next time you create a video, keep in mind the things I am going to keep in mind from now on:

1. What is the conflict here? Define it. What are the implications of the conflict?
2. What steps can the hero take to resolve the conflict? Be the wise mentor and advise them every step of the way.
3. Clarify that your reader is the HERO in this journey, and that good things await them for taking this journey. Encourage them that they will overcome the conflict and be victorious in their mission.

I'd love your feedback on the application of this technique for marketing with audio and video? Do you think it is accurate and would work? Have you applied it? Can you share a video where you used this format? Please add a comment to share.

The Missing "Secret" Blog Experts DON'T Tell You!

AMAZED at how many Blog SEO "experts" NEVER tell people the most efficient way to promote their blog. Guess it'll wait til my book comes out.

But if you've seen my videos, listened to my seminars, or attended any of my classes, you already know it. But I doubt many of you have followed through and DONE anything about it.

SCHEDULE yourself some time to just do it - ONCE, and be done with it. Then, let the rest just happen and come to you!

101 Things To Do With Audio And Video: Time to make the donuts

Writing 101 Things To Do With Audio And Video book. Finished Intro, Chapter 1 - responses to why people don't use it. Now 1 of 101 things.

You know, I really love writing the book. There are so many things I would like to say, and finally I have a place to say everything I know up until now. Unfortunately, I have to write in the middle of the night to avoid distraction, and THAT'S not good.

I need to settle in and get this done, because I have promised myself the reward of being able to go back to programming and add the list of features I have set aside for the Commercial Creation Center. It is KILLING me not to be able to go over there and make the changes, but I KNOW programming will totally distract me from my mission! :)

Combining Grass Roots Marketing & Search Engine Rankings

Just contacted by the world's fastest growing breast cancer foundation to help them w/online multimedia marketing. My cousin & aunt had it.

We discussed the different ways to spread the message and raise awareness, as well as gain high search engine rankings. We talked about the best social media & networking site(s) to use. The best part of all was that the entire campaign could be done at no cost to the Foundation.

If only more non-profits would take the time to understand the power of social media, social networking, and multimedia.

Video That Actually Plays INSIDE Your Email

FINALLY, real video INSIDE your email (not linked to online video)! http://tinyurl.com/video-in-email (Thanks Sheronde Glover of Car-Buy-Her.com for the link).

Which Multimedia Sites Provide the Best Search Engine Rankings?

CCC Mastermind class starts at 2pm EST. Anyone can come to 1 class free by registering at http://CommercialCreationCenter.com before class.

I'll be sharing some new information I have figured out about which of the multimedia sites helps you achieve the highest search engine rankings. You'll be surprised at what I found!

Why iTunes DOESN'T help your Google ranking: Marketing With Audio And Video excerpt

How to use your business podcast to increase your search engine rankings. HINT: iTunes DOESN'T help you: http://ping.fm/SLzqh

In this excerpt from the Marketing With Audio And Video show, we review lessons learned and see which sites help you with Google rankings.

Still Need Help with 2 Surveys - Please complete and pass along!

Need Help! 2 surveys: People who DON'T use audio/video- http://ping.fm/iXh8j & Best video seen- http://ping.fm/fldXC

Increasing Search Engine Rankings with RSS Feeds: Marketing With Audio And Video

In this 2nd installment of a Marketing With Audio And Video show, we will look at more ways to increase your search engine rankings using Podcasting. The focus will be what Google wants, so we can always provide it: content that changes and is relevant to our key words. I also explain how syndication works.

Put Your Name On Your Videos!

Posting a video without your name or business on it is as useless as writing a blog post without your name and business link in it!

Viral Videos NEED Branding

Saw cute YouTube video someone was using for viral marketing. BUT they had NO branding on the video itself! ALWAYS put your name on a video!

Increase search engine rankings with Podcasting (Part 1): Marketing With Audio And Video

Increase your search engine rankings using Podcasting. Learn more in this Marketing With Audio And Video clip: http://ping.fm/oz8qs

Please share your funny and memorable videos with me.

Funny videos are healing. Please share yours w/me at http://tinyurl.com/bestvideosurvey1. Here's a video sent from @AnthonyRusso http://ping.fm/s6FPr

Merry Christmas from Penny Haynes (aka Penny Claus)

Merry Christmas to everyone who makes my life brighter every day of the year!

Create your own Santa card over at http://www.macysbelieve.com/#/BeClaus.

YouTube Mistakes & Twitter Tips

Marketing With Audio And Video: YouTube Mistakes & More Twitter Tips, with Krishna De of BizGrowthNews.com http://ping.fm/46mWd

NEW SURVEY: Best, most MEMORABLE Video you've ever seen

OK, I'd love to add to the appendix of my book a list of the best, most memorable videos. PLEASE complete this quick survey, and share it with your friends. It will also help me quantify what makes people like videos, and whether they forward them or not.

I will share the results of this poll as soon as I get at least 100. :) (Well, I'll post the family friendly ones.)

http://tinyurl.com/bestvideosurvey1

Thanks!!!

Best Video I Have EVER SEEN!

Best Video I have EVER SEEN! Makes you laugh, cry and watch it over and over again! It's not even audio video marketing - just a superb example of a well scripted and crafted video.

Commercial Creation Center Weekly Mastermind Class today at 2pm. Will be learning how to do that cool thing I did in my email to members!

101 Things To Do With Audio And Video (To Promote Your Business)

I THINK I am only lacking 10 items for my 101 things to do with audio and video book! So close! Any unique ideas or suggestions anyone?

Am now addicted to Twhirl, because I can tell if any of my feeds gets messages. But now need Tweetdeck to sift through them!

HYSTERICAL Viral Video! I Dare You NOT to Laugh!

HYSTERICAL video, EXCELLENT viral marketing, DEFINITELY gets the point across. Will laugh 4 days now http://tinyurl.com/555ztd

Have 100 survey responses, but still would like more. Please send folks to http://ping.fm/yDHCl I'll put you on my promo page.

Twitter tips from @krishnade & me, including audio video marketing. http://ping.fm/N2PXZ

Ah! Was using free SurveyMonkey account and it maxed out at 100 surveys. Just upgraded, so if it didn't let you in, please try again!

Marketing With Audio And Video: Twitter Tips from Krishna De

In today's video excerpt from the Marketing With Audio and Video talk show, I share audio and video tools to use with Twitter (what a surprise, huh?), and Krishna De, of BizGrowthNews.com talks about some great tips I never would have thought of. Krishna always has the bigger picture in mind, which means taking care of the details, including adding a Twitter Roll to your blog! Of course, I mention an animated avatar as a way of juicing up your Twitter profile.

For my Commercial Creation Center members, notice that I have

• combined a web cam video (that was recorded directly through the web cam software, and then went through the CCC video converter to add the caption)
  
• and a slide show video.

Also notice that at the bottom of most of the slides, I have a link to the Commercial Creation Center. I finally remembered to just save a blank slide with JUST that link on it to use as a template for my other slides. Only took me how long? :)

The next video will talk about YouTube mistakes that people make, so keep watching. To listen to the entire information packed show, go to http://www.talkshoe.com/tc/29763.

I have some other videos in the wings, including tips on using a web cam, since I know a lot of you chickens out there are still refuse to get in front of the camera. Bock, bock (or however you spell a chicken clucking). hehehehe

Penny Haynes, Commercial Creation Center

Retyping links: SocialMediaPreneur.com and MultimediaPreneur.com both lead to the 1 blog/podcast where I will put EVERYTHING from now on.

My primary blog/podcast is now http://ping.fm/4B3Pz aka http://ping.fm/EkDpB All roads (& posts) will lead there.

1 surveyee said video is no good for them because you can't taste food w/it. But millions buy food cause they see it on tv & it looks good.

Commercial Creation Center is #4 for create audio video on Google. MarketingWithAudioAndVideo.com is #1 for Marketing With Audio And Video.

The responses I'm getting to the survey (http://ping.fm/pqLtI) are SO enlightening. So many misconceptions about online marketing.

This is the 2nd time that MySpace has deleted my account! I'm just uploading video clips of my talk shows, podcasts & how-tos! Forget it!

Learn How To Create An Animated Avatar for Twitter - blog post, sample AND video tutorial! http://ping.fm/Z3bwO Help yourself!

Creating An Animated Avatar For Your Twitter Profile

Want to stick out in the crowd of avatars on Twitter? Want to catch people's eye as they are scrolling down their tweets, or looking at other people's Followers? Then give an animated avatar a try!

The trick is, however, to find the line between eye-catching and annoyingly distracting. I've seen web cam video used as well as screen recordings. Slide show videos would work as well.

My first attempt was annoyingly distracting, and a Follower asked me to tone it down a bit - which I did. Some people will simply stop following, but that doesn't bother me. I love looking at other people's animations - it's like looking through a virtual window to their soul!

Here's a video tutorial you can watch, but below are some more detailed instructions with more options:

1. If you are going to use a video clip, pull it into a video editing program to grab about 2-4 seconds worth (Twitter avatars must be under 700 kb). Or create one from scratch, like a slide show video, web cam recording or slide show video. REMEMBER that it will LOOP over and over, so watch to make sure there isn't a jarring jump between the end and the beginning of the video.

   Windows Movie Maker, the Commercial Creation Center (http://www.CommercialCreationCenter.com) or Camtasia are great creation and editing tools - you just decide which one is easy enough for you to learn quickly. Save the video as a .wmv if you are NOT creating it in Camtasia. You'll see the directions below for how to "produce" it in Camtasia.

2. The most important thing Camtasia will do is produce the video as an animated GIF. If you have Camtasia (there's a free version available), you can do the creating, editing and outputting in there as well. Choose 150 x 112 pixels as the final size, which is the standard thumbnail size.

   If you don't want to use Camtasia, there is a site that will convert the video to GIF for you (http://www.gifninja.com), but the final file sizes are larger, so you will have to cut your video down even further, possibly to 2 seconds or so.

3. Upload your saved, animated GIF to your Twitter Account Photo. We've seen Firefox give error messages that Twitter is overloaded, but just keep going or switch to another browser. It will take eventually.

Get feedback from your followers about whether or not it is too busy, and refine your photo until you and your favorite followers are happy. But remember, you can't please everyone, so don't bother trying. If you're happy with it, then let yourself enjoy it, and change it around from time to time to break up the monotony.

Now, I didn't come up with this idea - I was just looking at someone else's followers and noticed the tiny image moving. I HAD to click on it, and I checked out their site (it was pixel something - it was a screen recording). I figured that if their moving avatar made ME click on it, maybe others would click on me if MY image moved. And THAT'S how this whole thing happened!

Penny Haynes, http://www.CommercialCreationCenter.com
http://www.MarketingWithAudioAndVideo.com

Marketing With Audio And Video: Krishna De on Branding

Today's video excerpt of our internet radio show talks about what branding is and is not, and what social media and social networking sites do to help your branding efforts.

Hosted by: Penny Haynes Title: Marketing With Audio And Video: Krishna De - Social Media Strategist

Episode Notes: This show is scheduled 7 hours earlier than normal to accomodate our award winning Irish Podcaster's European timetable - and she is definitely worth the effort. Krishna De is a Social Media Strategist and will help you make sense of all that relates to social media and social networking. Bring your questions and be prepared to take notes! Described as one of Europe's leading Employer Branding, Personal Branding and Social Media Strategists by the media and clients alike, Krishna De is an award winning brand communications and leadership development mentor, executive coach, broadcaster, writer, professional speaker and social media strategist. Krishna is the author of '42 Rules of Marketing in a Recession' which will be available in January 2009 and 'Managing Your Personal Brand Online: How to Master the 7 Keys of Professional Success in a Digital Age' and which will be published in Spring 2009 by publishers HappyAbout.com and her expertise is featured in the new book new book "World Wide Rave" published by Wiley and available in March 2009. Be sure to access Krishna's newsletter 'Biz Growth Express' (http://www.bizgrowthexpress.com/) if you want to access free articles and masterclasses to help you become digitally distinctive. Join Penny Haynes live on Mondays for the http://www.MarketingWithAudioAndVideo.com show. Call (724) 444-7444, Call ID: 29763, or go to http://www.talkshoe.com/tc/29763 to listen to our entire shows. Brought to you by the Commercial Creation Center, simple software for newbies to create, upload and post multimedia onto social media and social networking sites.

Best Twitter Post for NEWSWEEK Magazine!

Have you ever read a really great Twitter post? Creative, succinct, to the point - all in 140 characters? Well, Newsweek wants to post the best. Here's the info:

"For a tech/arts story, I'm looking to receive nominations for the best tweets/texts of the year. The messages should be complete thoughts that obey the relevant length limitations, and make sense without a ton of context or explanation. I'm especially interested in original epigrams, aphorisms, and compact bits of creative nonfiction. Satirical stuff, too. Please include the author's name and contact info."

email to tonyDOTdokoupilATnewsweekDOTcom.

Deadline for answer is December 7, 6pm EST.

Penny Haynes, Commercial Creation Center

One guy was funny. Asked why he didn't use audio and video, he simply said "I'm ugly and I sound like a girl." He really wasn't ugly tho!

Don't know why I'm amazed at the reasons people give for not using video. I didn't want to be seen either. But you HAVE to get over it!

I could write a book simply from today's Marketing With Audio And Video show featuring @krishnade! This woman KNOWS branding. Follow her!

4pm EST Marketing With Audio And Video Show w/ Krishna De on the best Social Media & Social Networking sites http://ping.fm/uH963

Loving TweetLater. @robingood tweeted a great article that would fit my new book. Just contacted original author for permission to reprint.

I like people who reply to my Follow with a video. I WATCH it, just to get to know them. That's why I have added my video to my autoreply.

Creating online slide show GIF is good substitute when you can't embed video code in a social network post - if network allows tags.

Just checked my Commercial Creation Center stats. 79,000+ hits, 1461 unique visitors, playing 8 GB of media from the site in 10/08!

OK, think I've gone too far with my profile image - back to the single video that's not as distracting! Zoomed in so it's right aspect.

I am having TOO MUCH FUN playing with my new Twitter profile picture, which is actually about an 8 sec combined video clip.

If u r a Commercial Creation Center user, please follow http://ping.fm/jws4w to see what others are creating (& share your stuff)

Creating a Commercial Creation Center Twitter feed for members, so they can post links to audio/video/images they've created with the CCC.

Looking for people who post tidbits of information that can help me better succeed. Don't want to wade thru conversations I'm not a part of.

RADICALLY changing my social networking preferences. If you follow 5000 people & spend all your time on personal messages, I'm unfollowing.

Retweet @askgabe: cool free keyword tool I found: http://ping.fm/juibi Penny checked it out - kinda neat.

Thanks to Henry DelAngelo for interviewing me about the Commercial Creation Center this morning. video is here: http://ping.fm/xVQO1

What do you think about my new Twitter image? Looks better when you see the bigger one in my profile, but the movement draws attention.

Retweet @ramskill: 14 free tools that reveal why people abandon your website - http://twurl.nl/740vae FABULOUS post!

Today I will go through all of my Twitter followers to check you out and what you offer. Then will probably paint the rental house.

Have 65 points so far out of the 101 I wanted to create for my book on different ways to use audio & video to promote & build your business.

Working on my book about using audio & video to build & promote your business. Writing outline & compiling entries received through HARO.

Added another subscriber to the Commercial Creation Center this morning - someone I don't know. They are in the mortgage business.

Wishing everyone a very blessed and happy Thanksgiving!

Have a potential 4 - 5 people interested in buying an Online Community Magazine. That would be a tremendous financial boost right now.

Just finished weekly Commercial Creation Center Mastermind Class. Talked about breaking up web cam video clips with single slide videos.

Had my first affiliate sale for the Commercial Creation Center this weekend! So now I'm programming my affiliate reporting. :)

Posted video thru TubeMogul at midnight, & I'm on 1st Page of Google for 'marketing with audio and video' this morning. I love it!

The most important things you need to know to create an Info Product from experts who know! http://ping.fm/R6G1F

About to start Marketing With Audio And Video live show, if you'd like to join us. http://ping.fm/DFN0a Starts at 9pm EST.

Added a separate forum for Commercial Creation Center, instead of using the one for AllBusinessMagazine.com. Much easier that way.

Wish I had more time to just sit & chat. I see great conversations going on at Xanga, but don't have time to participate. Always working!

Finished the 4-day class curriculum for the 17,000 member site. It was practical steps to create video & post it online & on your site.

I know my computer is worn out when all I see are neon colors where a video player should be. One day, I'll dump this lemon of a Dell!

Met a new potential marketing partner through Twitter. Very excited about working with them!

EXCITED! Was invited to do free video how-to classes for community of 17,000! I am free to promote the CCC on the classes as well!

5 min video excerpt of business lessons learned from the life of Steve Martin. http://ping.fm/uMm14

I did a business podcast based on lessons learned from the autobiography of Steve Martin. http://ping.fm/WPJGC

Does anyone have connections to network or membership site owners who would want to offer their members audio/video creation software?

Computer & internet problems, always on the days of CCC Mastermind Classes! Hope all is well by 2pm EST today! Still in overwhelm, though.

Honestly, in complete overwhelm today. I finish one thing & realize I've forgotten something else! Just want to catch up on everything!

Taking daughter to visit a potential local college, so won't be online much. Started a local Idol Contest on my Online Community Magazine.

Way behind due to long weekend. Doing bills, emails & preparing site for local AroundCherokeeCounty.com Idol Contest.

Rescheduled Marketing With Audio And Video show on Info Products until next week.

If you create audio/video info products for sale or viral marketing, please share with us at 9pm EST. Call 724-444-7444, Call ID: 29763.

Home from long anniversary weekend. Doing Marketing with Audio And Video show tonite about creating multimedia info products. Join us!

HARO responses contained some great ideas. Was hoping for more response, but that shows that few companies are using audio/video yet for biz

If you use audio or video to build or promote your business, I'm looking for examples of what you created and how it affected your business.

Is anyone else addicted to LinkedIn's "Answers"? It's like potato chips to me. "Just 1 more page - there might be something I can answer!"

Submitted my first HARO (http://ping.fm/JuuGF) query for book I am working on. Kinda excited! :)

Created a personal web cam video, with business caption at bottom and intro/outro music. Added a link to it in my email signature line!

Anyone seen the Blogger & Podcaster Media Network invite? Can't hurt to try it out. http://ping.fm/S1cm1

Just created a separate FriendFeed for my 2 main podcasts. I put the widget on my podcast sites so people can click and make comments.

Lastest video clip from Marketing With Audio & Video, teaching how to increase your search engine rankings. http://ping.fm/Pk0qT

Doing Commercial Creation Center monthly How-To class. Registering at Ping.fm, TubeMogul & Utterli to post & upload to multiple sites.

Great Marketing With Audio And Video show tonite on using Audio/Video to increase search engine rankings. http://ping.fm/aSxZ2

I just nominated Ping.fm for the Open Web Awards. It and TubeMogul have to be the greatest things since sliced bread!

Fabulous Twitter article packed w/info by @guykawasaki: http://ping.fm/OOQVG

When creating slide shows, resize original images to slide show size (i.e. 640x480, 320x240) BEFORE adding text, or text will warp.

Use audio/video to increase search engine rankings? Be a guest on Marketing W/Audio & Video tonite, 9pm EST http://ping.fm/DFN0a

Posted LinkedIn ?: Do you use audio/video to increase SEO? Not many know how to. Doing Marketing With Audio & Video show on it tonite.

looks like we fixed the Vista issue for Commercial Creation Center users! I can sleep now!

Looking for guests on Marketing With Audio And Video to talk about using audio and video to increase search engine rankings. Message me plz.

5 min video excerpt from Brain Storm! Business Podcast w/ 1st of 7 strategies to build a biz: http://ping.fm/QirJ8

Brain Storm Business Podcast: ZipCar's 7 strategic steps to go from $2 mil to $100 mil in revenues. http://ping.fm/vXLn3

Having a great Commercial Creation Center Mastermind class w/ Elizabeth Tubbs & Roberta Eastman. Join
http://ping.fm/6VbvW

7 min audio excerpt from last night's Marketing With Audio And Video Show with @northsandiego (Debra Simpson). http://ping.fm/xZyhf

Tips for repurposing content. Understanding what social media & social networking sites people use & why. http://ping.fm/SwZc1

Thanks to @northsandiego for being my guest on Marketing With Audio And Video. Link to show: http://ping.fm/DFN0a

Results to short poll: which social media & networkings sites do you use & why? http://ping.fm/2hI62

Tonight we're discussing using audio & video on social media & social networking sites. Will reveal results from small poll on best sites.

Marketing With Audio And Video show on TalkShoe at 9pm EST. Phone Number: (724) 444-7444 Call ID: 29763 http://ping.fm/DFN0a

A friend sent me a fabulous Inc article that I just devoured - will probably podcast about it next week. http://ping.fm/mT4nJ

About to do a cross-continent class with Darrell Hyatt, husband of the famous Glenda Watson-Hyatt! Teaching seniors to do a web page!

Tired just thinking of all of the networks and social media sites I am NOT currently using!

Is anyone here using Jott? I just downloaded it, but am not sure I'll have the discipline to use it!

Do you know of any tools & services that allow you to post or upload to multiple sites at once, such as TubeMogul and Ping.fm?

New Brain Storm! Business Podcast is up about Kevin Rose's persona & its effect on his business http://ping.fm/mJn4D

GREAT Commercial Creation Center Mastermind group! Actually did 2 back2back sessions, since Austria is already on daylight savings time.

Here's a quick (under 3 minute) video that shows all of the tools in the Commercial Creation Center. http://ping.fm/CIZKz

New Commercial Creation Center video showing all of the multimedia, social media & social networking tools. http://ping.fm/Ve0kc

@Don_Crowther RETWEET: 40% of online consumers have made a purchase from a social media ad and 3 out of 4 welcome ads on social media.

I created a video from a 5 minute excerpt from our inaugural Marketing With Audio And Video show. http://ping.fm/aDWFC

Listen to a 5 minute excerpt from Marketing With Audio And Video: http://ping.fm/W4glI Full show at: http://ping.fm/rPiuZ

Thanks: Suzanne Holman, Jan Wallen, Cheri Ruskus, Rebekah White, Dr. Sally Witt, Carol Dickson-Carr, Sheronde Glover for being on the show

About to host our first "Marketing with Audio And Video" TalkShoe show at 9pm EDT. Call in at 724-444-7444, Call ID: 29763 and join us.

Thanks to Heidi of http://www.WECAI.org for the post about the Commercial Creation Center. http://ping.fm/QA9zK

Online Community Magazines applicant interview went well. Now only time will tell if he can get his 10 initial clients on board.

Meeting w/an Online Community Magazines applicant who wants to run one in California. He's a perfect candidate who's not afraid of sales!

Need to work on a new video overview of the Commercial Creation Center with the newest social media & social networking features.

I was interviewed about Commercial Creation Center by Greg Cryns of WorkAtHomeProfiles.com. Check it out: http://ping.fm/5G3kk

Can anyone help w/cross marketing strategies?These are my thoughts: http://ping.fm/59QhB (page isn't public)

Was going to do new Commercial Creation Center overview video w/ newest features, but too tired & head and chest hurt from coughing.

Kevin Rose, founder of Digg, Pownce & Revision3 is on cover of Inc. Magazine. Will do a Brain Storm Business Podcast on it this week.

Received an application to run an Online Community Magazine this morning from someone who looks very qualified. Would love it to work out.

To fix fuzzy video website players, look at the code and change the width to 320 and the height to 290. Your videos will be much clearer.

Tip for people who use embed code from video sites: most players are larger than the standard 320 x 240 video, so your video is fuzzy.

Uploaded the Commercial Creation Center Promo video to the video sites on TubeMogul. http://ping.fm/I7hg8

Wish TubeMogul could post videos to Twiddeo and Facebook. So many programming ideas for the Commercial Creation Center!

Had new form of old dream: Was American Idol contestant but didn't attend mandatory classes because I was consumed with my software biz!

Still looking to partner w/Info Product coaches & teachers who can offer the Commercial Creation Center as an info product creation tool.

Thanks to Sheronde Glover for sending me her Commercial Creation Center video on YouTube. http://ping.fm/YUUKw

Exhausted from registering at social networking & media sites that work with Ping.fm, and not even done! But it should be worth it.