Getting More Mileage Out Of Your Content

Everyone would like to make more residual income.

Many people choose to do it via info products, such as ebooks and recorded classes or webinars. This series will share with you ways you can get more mileage out of the content you already have, and also help you get the right mindset before you start your next series.



Tip #1

First, get your mind wrapped around the overall concept of re-purposing and re-packaging your content.



Then, think about the different ways your content can be distributed before you even write (or say, for podcasters) a word. Keeping the end goal in mind before you begin can help you be more creative.



Peter Wilson’s overall strategy sums it up beautifully:



“Start with the idea that you will produce your content once and publish multiple times - you will then start to think about all the various ways you might use that content at the very start - for example you might then take photos of the podcast being recorded for use on flickr. You might post questions on twitter to help you create the content and then feed it back into your blog. Write once, publish multiple times - can’t remember who I stole that off but they were spot on.”



– Peter Wilson, Digital Strategy Manager at Sage



This response is appropriate to mention in this tip because this series of blog posts will eventually become an RSSzine ebook, but it started out as a series of questions I asked on LinkedIn. There’s no better way for me to get the answers to the questions people might ask about content creation than ask others who know more than I do. And I can first pass the information to my subscribers in online posts before compiling the answers into an ebook I can later give away. (Of course, always give credit where credit is due.)



What else can I do with this blog series?



I can go through my Marketing With Audio And Video podcasts and see if there are any audio clips with great tips that I can use.

I can compile those clips and create a short audio book and attach it to the ebook or sell it separately, and

have those clips transcribed and add it to this ebook and blog.

Then I can create videos from the audio clips and post them on video sites.

I think you get the point.



So the next time you start a project, think about the different places you can get the information from, the different places you will be able to display it, and the different formats you will be able to use. It will exponentially expand your income potential.



Penny Haynes, http://www.RSSzine.com/

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Take Your Blog Or Podcast and Immediately Turn It Into An Ebook

On June 25th, 2009, Podcasters and Bloggers will be able to instantaneously create a professional looking ebook DIRECTLY from their RSS feed.

RSSzine.com will take any RSS feed and convert it to a PDF, complete with live links, including podcasts enclosures. It can include images from your blog or podcast posts (like tutorial images), and will even let you add a graphic cover and create an About Author page.

Choose from 1 or 2 Columns, multiple font types and sizes, with or without the date of each post, and more.

RSSzine also offers a PDF to Turning Page Magazine service as well. Send in your newly created RSS to PDF ebook (or any PDF ebook you have created) and receive in return a Turning Page Magazine from it.

It comes in 2 formats -

• online HTML for hosting on your web site (you simply upload a folder of files), or
• as a program that can be downloaded and burned to CD or DVD (you upload a zipped file for download, or burn a folder of files to CD/DVD).

You can see examples of the products on the site, and even test out the RSS to PDF yourself. Just reply to this post via email (or comment on the podcast page), and I'll tell you how and where to play with it.

For more information, contact Penny Haynes at http://www.RSSzine.com/contact-us/.

Local Online Search Surpasses General Search

In a recent article sent to me by one of our Online Community Magazine owners, Diane Corriette of http://UniquelyDominican.com, research shows that local search is growing more rapidly than regular online search. Check out the article for yourself here.

With the way the economy is,

• people are caught between needing desperately to market themselves and differentiate themselves from their competitors, but NOT having the money to do it.
• In addition, there are endless numbers of people without a job or a way to support their families.

Now, for those of you who don't know, I created a software that is a combination YouTube + iTunes + Google for your local community. It is called Online Community Magazines, and helps offline businesses market in their local community with text, images, audio and video. All it needs is someone to run it and get people on board.

Previously, the software was priced at $5,000, but with the economy the way it is, that pricing no longer makes sense. Accordingly, I have decided to totally restructure Online Community Magazines to make it completely affordable for ANYONE to have their magazine up IMMEDIATELY and to start making money while offering hope to all of the local businesses that are struggling.

This is what I am offering:

• an Online Community Magazine set up for your community (including Multimedia Business Directory, Internet TV & Radio, Forum, Coupon Site),
• PLUS $1500 in multimedia production courses to help you train at home to produce audio & video for local businesses, for only $500 to set up and start!

For only $500, I will set up your magazine so you can start offering inexpensive text, image, audio and video advertising for local businesses IMMEDIATELY. After that, your investment is only $250 a month WITHOUT ANY LOCKED-IN CONTRACTS.

With only 10 local businesses paying $50/month so they can upload unlimited press releases, audios and videos (which ALL stay on their page to help their search engine rankings), that pays for your set up, and allows you to start making $250/month profit. ADD MORE CLIENTS, KEEP ALL OF THE EXTRA PROFIT!

Some businesses may be do-it-yourselfers, and want to create their own multimedia to post on the magazine and back onto their own web page. They can sign up for the Commercial Creation Center for only $19.99 a month to easily create their audios and videos (and you get 25% commission every month that they use it).

However, many businesses just want someone else to handle it for them - so THAT'S WHY I'VE ADDED $1500 IN MULTIMEDIA PRODUCTION COURSES, so you can make even MORE MONEY creating commercials and how-to-shows for local businesses!

So check out the new information at http://OnlineCommunityMagazines.com and find out how you can start your new business THIS WEEK for only $500, and get $1500 in Multimedia Production Courses to train for your new career as a Multimedia Marketer.

Any questions? Give me a call at 678-459-2437, and we'll brainstorm about how to get you started in your new career.

Penny Haynes

P.S. I almost forgot! If you know of someone else who would be a perfect match for this opportunity, you get 20% commission from their magazine FOR AS LONG AS IT REMAINS ACTIVE!

Video of the Lake in front of my house

I took this video with my Blackberry (not great quality, but enough to get the job done quickly) and then converted it to WMV with the http://CommercialCreationCenter.com/. Now you can see the lake I view out of my office window. You'll see my little house on the right side of the lake. I was sitting on the side of the lake near the bridge to the little island.

I had been so busy with that (now defunct) government contract job that I haven't done much audio/video for myself. But it's so beautiful here that I wanted to share with you how blessed I am with the view out of my window. Even when life gets hard, I have learned to enjoy the little things, and the view from my office window is just gorgeous.

I hope you enjoy it and can live vicariously through me if you are stuck in a cubicle without a window - I remember what agony that was years ago!!!

Have a FANTASTIC, prosperous, and very blessed day!

Penny Haynes

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Career & Stress Management Shows - Marketing With Audio And Video

This is the entire hour long audio recording from the Marketing With Audio And Video Show. For those of you who want to hear it all, this is it.




Colette Ellis of Competent Advantage (http://www.gcast.com/u/competentadvtg/main) uses her show as an extension of her professional development program, which helps clients identify their strengths and position themselves for new opportunities. The show explores real life challenges that her clients have experienced. She shares how she started her podcast, why she does it, issues she had to face and her plans for the future.

We had TONS of questions and comments from listeners, and it was a fabulous time had by all. Subjects included:

1. What is a widget?
2. What is an RSS feed?
3. What is the difference between a blog and a podcast?
4. What is a mashup?

One of our guests mentioned a new tool/widget that he has added to his sites which I promised to share the link with everyone else - http://www.sliderocket.com/. I took a quick look at it, and it definitely bears some more investigation. Looks cool!

As always, this show is brought to you by Penny Haynes and the http://www.CommercialCreationCenter.com - simple software and personal assistance to help you create and post audio and video to the internet.

If you want to learn more about how to market with audio and video, I encourage you to check out "101 Things To Do With Audio And Video (To Promote Your Business)". Get your free 30-page excerpt at http://101ThingsAudioVideo.com.

The Easiest Way To Create Video - Marketing With Audio And Video

The easiest way to create video is to "plug-and-play" with a web cam or a flip video camera. They are great for creating a short clip to upload to the internet. However, what if you want to create something a little longer than a minute or 2? The easiest method is to record multiple, short clips and combine them together with a simple video mixer. That's what we will discuss today during this video excerpt from the http://MarketingWithAudioAndVideo.com show.

Remember to pick up my free 30-page excerpt from "101 Things To Do With Audio And Video (To Promote Your Business)" at http://101ThingsAudioVideo.com. This show is brought to you by Penny Haynes and http://CommercialCreationCenter.com.

P.S. Check out the Online http://InternationalPodcastingExpo.com coming April 25, 2009.

Marketing with Sweepstakes And User Generated Video, Part 2 - Marketing With Audio And Video

In this second Marketing With Audio And Video excerpt, learn about multimedia marketing combined with Sweepstakes. Penny Haynes interviews Carolyn Wilman, the Contest Queen (http://ContestQueen.com), and they discuss how Amtrak didn't do back end marketing and ended up having one of their own contestants arrested. Getting Consumer Generated Video from contestants helps increase involvement and visibility, especially with video. Once you do decide to put audio and video on your web site, make sure that people can find it on your site, and also utilize RSS to syndicate the media for more visibility.

Feel free to pick up my free 30-page excerpt from "101 Things To Do With Audio And Video (To Promote Your Business)" at http://101ThingsAudioVideo.com. This show is brought to you by Penny Haynes and http://CommercialCreationCenter.com.

P.S. Check out the Online http://InternationalPodcastingExpo.com coming April 25, 2009.

Marketing with Sweepstakes And User Generated Video, Part 1 - Marketing With Audio And Video

In today's Marketing With Audio And Video excerpt, learn about marketing with Sweepstakes and using video as a part of the contest. Carolyn Wilman, the Contest Queen (http://ContestQueen.com) talks about the billions you can win each year, how she got started, and how sweepstakes change customer buying habits.

Feel free to pick up my free 30-page excerpt from "101 Things To Do With Audio And Video (To Promote Your Business)" at http://101ThingsAudioVideo.com. This show is brought to you by Penny Haynes and http://CommercialCreationCenter.com.

P.S. Check out the Online http://InternationalPodcastingExpo.com coming April 25, 2009.

Podcasting For The Long Tail (Long Sales Cycle) - Marketing With Audio And Video

Learn how podcasting can assist the long tail of your sales cycle in today's excerpt from http://MarketingWithAudioAndVideo.com. Chuck Rathman of IFS shares how his $350 million company uses podcasting to inform his potential clients (especially the influencers of his end users), and also allows these clients to do due diligence on the product and the company before purchasing. With a 7-digit price tag, a sale may take years to consummate, so keeping potential clients interested is important over the long haul.

To learn more ways to promote your business with multimedia, go to http://101ThingsAudioVideo.com and download the free 30-page excerpt of my book, 101 Things To Do With Audio And Video (To Promote Your Business). This show is brought to you by Penny Haynes and the http://CommercialCreationCenter.com.

P.S. Don't forget to register for the Online International Podcasting Expo, April 25, 2009. Pre-Registration is only $1, so go to http://InternationalPodcastingExpo.com now to reserve your seat!

Online International Podcasting Expo April 25, 2009

If you are interested in spending a day learning about how to podcast, or advanced tips and tools if you already podcast, then join us at the Online International Podcasting Expo, Saturday April 25, 2009, from 10am to 10pm EST.



This event is ONLINE, which means you can attend from the comfort of your own home. There will be a beginner and an advanced track, with 10 classes in each, PLUS networking events during the lunch and dinner hours.

If you are interested in becoming a speaker, please contact Penny Haynes at pennyAT1stpodDOTcom. If you would like to register to save your seat, go to http://www.InternationalPodcastingExpo.com/. Registration costs $1, so we can get an actual count of how many people will attend. You will receive freebies from sponsors, and will vote on the classes you want to take.

I look forward to meeting with you then!

Penny Haynes, http://CommercialCreationCenter.com/

Simple Video Shows vs. Complicated Videos, Marketing With Audio And Video

In this last excerpt from the Marketing With Audio And Video show with Andrew Lock of http://HelpMyBusiness.com, we talk about the difference between creating simple and complicated videos, and how you don't have to do anything complicated to create a popular show. We take a look at Gary Vaynerchuk's wildly popular Wine Library TV as an example - one camera, one shot, 20 minutes, and he's done - and nobody's complaining about it. Maybe because he's worth $50 million???

I've started a new contest to help motivate people to share the free 30-page excerpt from "101 Things To Do With Audio And Video (To Promote Your Business)". I'm giving away over $6,000 worth of prizes just for helping me spread the word about the book. Everyone has a chance to win something. For more information, go to http://www.101ThingsAudioVideo.com/contest.php.

Get Sales Information PLUS over $2200+ in bonuses INCLUDING 30 days of help from me

I don't do this kind of stuff - you guys should know enough about me by now. But Terri Levine is a sales MACHINE. This woman KNOWS how to sell, from small to (especially impressive) HUGE price points. If you want to learn the secret (I hate that word, but effective sales IS a secret to most of us, including to me) of making sales, then Terri would be the woman to learn from.

The bottom line is that she just released a book called Sell Without Selling: Lessons from the Jungle for Sales Success. It's ONLY $11.86 - that's it. At that price, even stingy ME will buy it, which is the only reason why I am participating in the promotion of this book. I won't tell you about it unless I'm willing to buy it myself and I think it is a great value.

And if you are someone who loves value and lots of bonuses, this book comes with over $2250 worth of bonuses. Part of that value is 30 days of help from me with your audio and video projects. That's right, if you haven't signed up for the Commercial Creation Center yet, which is where I offer personal assistance along with my simple software to help you create and market with audio and video, then this would be the perfect time to give it a shot.

In addition, you will get my 30 page excerpt from "101 Things To Do With Audio And Video (To Promote Your Business)", which will give you a ton of information about what to do with your audio and video once we create it.

Interested? Check it out and see if this book (and these bonuses) are right up your alley. Go to http://tinyurl.com/sellwithoutselling. That's where I'm going today!

The Psychology Behind Segments In Your Video - Marketing With Audio And Video

In today's Marketing With Audio And Video show, Andrew Lock shares the psychology behind the way he segments his show. I invite you to check out Andrew's fabulous marketing show("Help! My Business Sucks!") at http://www.HelpMyBusiness.com. His latest show is hysterical, as he goes a little off topic about movie trailers ruining movies, and a lady who thinks you have to dress up to go to Walmart.

Andrew's experience in television helped him determine the best sequence of segments in his show, starting with a headline, moving into chit chat, getting audience participation, and then going into the heavier information and lessons. His emphasis always is, however, on entertaining, which is how he attributes his #1 status on iTunes. I love to watch him because I always learn something, but I laugh basically all the way through the show. Plus, he's brutally honest in the Listener Questions section, even when it hurts - but it ALWAYS helps.

Do you have segments in YOUR audio or video show? If so, what are they and what is your thinking behind doing them? Do they help or hinder? Have you learned from them and changed them along the way? I'd love to hear from you about it, so please leave a comment below to share what you have learned.

Again, I invite you to download the free 30-page excerpt from "101 Things To Do With Audio And Video (To Promote Your Business)" at http://101ThingsAudioVideo.com. If you know of anyone else that can benefit from this book, please pass the information along to them as well. You can also send them to participate in our show live every Monday night at 9pm EST at http://www.MarketingWithAudioAndVideo.com. This show is brought to you by Penny Haynes and the http://www.CommercialCreationCenter.com, where you get personal assistance from me plus simple software to create and post audio and video to promote your business.

Unconventional Marketing Tips from Andrew Lock of Help! My Business Sucks

In today's excerpt from the Marketing With Audio And Video show, Andrew Lock of "Help! My Business Sucks!" (http://www.HelpMyBusiness.com) talks about his marketing and television background and his focus on unconventional marketing techniques. He gained a lot of marketing experience and knowledge while working as the manager for Paul Daniels, the "Johnny Carson" of Europe. He then combined his background in television with these marketing tips, and his show was born.

Andrew says that you shouldn't do your marketing just like the next guy, but do something different to stand out. I'd love to hear what you are doing that is unconventional in your marketing. Leave a comment and start a discussion about creative marketing techniques.

The next videos in this series will discuss how to break a show down into segments, and how Andrew creates his visual masterpiece. Make sure you check his site out and sign up to get updates when new shows are available. You will NOT regret it - I don't miss a single episode any more!

Remember that you can download the free 30-page excerpt from "101 Things To Do With Audio And Video (To Promote Your Business)" at http://101ThingsAudioVideo.com. If you know of anyone else that can benefit from this book, please pass the information along to them as well. This show is brought to you by Penny Haynes and the http://www.CommercialCreationCenter.com.

Disney is Naming The Park After Penny Haynes For 1 Year!

Disney is naming the park after me, Penny Haynes, Multimediapreneur, for a year! Wow! First I am named Greatest Business Mind In The World, and now THIS! What a year! :) P.S. Listen to the very end for a special surprise. hehehehehe

To get your own video (without my personalized ending), go to http://www.sun7news.com.

YouTube Used as Reference Tool (Not Just For Funny Videos), Marketing With Audio And Video

YouTube is no longer just for funny videos, but is being used as a research tool. This 3 minute video will talk about the research habits of the upcoming generations, some statistics on viewing, and how YouTube is becoming the Wikipedia of the world. You can read the entire article at http://tinyurl.com/ccc-youtubesearches.

And in case you haven't started marketing with audio and video yet, yesterday was better than today, but today is better than tomorrow! Start by downloading the free 30 page excerpt from "101 Things To Do With Audio And Video (To Promote Your Business)" at http://101ThingsAudioVideo.com.

Home Made Videos Can Be Good For Business (and other tips), Marketing With Audio And Video

Home made videos can be good for business, and try planning your video from the end - 2 lessons you learn in today's excerpt from the Marketing With Audio And Video Show with Penny Haynes and her guest, Lorraine Grula of http://www.VideoProductionTips.com. Remember to get your free excerpt of "101 Things To Do With Audio And Video (To Promote Your Business)" at http://101ThingsAudioVideo.com. This show is brought to you by the http://www.CommercialCreationCenter.com.

Slick videos can cause mistrust - people sometimes think that you're trying to pull one over on them. That's why home made videos are sometimes good for business. People see another business person trying to make a living, just like them, and it can be endearing.

Also, try planning your video from the end. Lorraine shares some great questions to keep in mind before you even pick up your camera. I then make those questions concrete by sharing how I would answer them for the Marketing With Audio And Video show.

Lastly, spend time watching tv and see how most shows are. They mainly have people sitting around and talking. Think you can do that? :)

On a personal note, today I printed out the manuscript for my book, "101 Things To Do With Audio And Video (To Promote Your Business)" in order to send it in to a publisher. The reaction from my Commercial Creation Center members and people on Twitter was interesting. Several people really pushed the idea of self-publishing instead. It's not that I hadn't thought of that - I just thought it would come across more as vanity publishing and less as a credentialed author. I was thinking that a major publisher would give me an expert status that I couldn't get otherwise.

What do you think? Have any of you been published by a major publisher? Would you do it again? Did you make any money at all? Did the "published author" status help you afterward? Let me know by leaving me a comment below, or contacting me via http://TroubleShootingDesk.com (my contact us system).

Video Production Tips (Overview), Marketing With Audio And Video

Learn the definition of GOOD video in this overview of Video Production Tips on the Marketing With Audio And Video show with Penny Haynes. Lorraine Grula of http://www.VideoProductionTips.com has 30 years of professional video production experience, and will be sharing her knowledge in this next series of video excerpts from the Marketing With Audio And Video show.

Lorraine shares that in a survey of entrepreneurs, 70% of them said that video was the #1 thing they would pursue for their online marketing. As we've said before, video has become the most popular thing on the internet, with YouTube surpassing Google in page views.

We also discuss the 3 most important things your video MUST have in order to be considered a "good" video. The simplicity of them will surprise you, and you will be able to do all three easily.

If you are interested in discovering a lot of different ways to create and use audio and video to promote your business, I invite you to download my free 30 page excerpt from "101 Things To Do With Audio And Video (To Promote Your Business)". Just go to http://www.101ThingsAudioVideo.com.

101 Things To Do With Audio And Video (To Promote Your Business)

Anna Farmery of The Engaging Brand plays devil's advocate and asks me questions that most small business owners would pose. The result is a lot of facts, statistics and examples of how different people are marketing with audio and video to promote their business, as well as what makes a video memorable.

To get your own copy of the free 30 page excerpt for "101 Things To Do With Audio And Video (To Promote Your Business)", just go to http://101ThingsAudioVideo.com/. If this is something that you think would benefit your audience, network or clients, I can create a special affiliate version of the excerpt for you.

Penny Haynes, http://www.CommercialCreationCenter.com/

And check out http://www.TheEngagingBrand.com/ to learn more from Anna Farmery!

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Mix And Match Videos and Other Time Saving Tips, Marketing With Audio And Video

Learn time saving tips when creating videos in this Marketing With Audio And Video excerpt with Kristy Nichols of http://youtube.com/averagegoddess. You don't have to do one type of video format all the way through. You don't have to talk for 10 minutes without taking a break. You can mix and match formats and takes until you like what you have created. It doesn't have to take a lot of time, so get over your fears and just get started!

Remember to download your free excerpt of "101 Things To Do With Audio And Video (To Promote Your Business)" at http://101ThingsAudioVideo.com. This show is sponsored by Penny Haynes and the http://www.CommercialCreationCenter.com.