Penny Haynes - Multimediapreneur & Socialmediapreneur

Getting More Mileage Out Of Your Content

2009-07-16T18:49:00.001-04:00

Everyone would like to make more residual income.

Many people choose to do it via info products, such as ebooks and recorded classes or webinars. This series will share with you ways you can get more mileage out of the content you already have, and also help you get the right mindset before you start your next series.

Tip #1

First, get your mind wrapped around the overall concept of re-purposing and re-packaging your content.

Then, think about the different ways your content can be distributed before you even write (or say, for podcasters) a word. Keeping the end goal in mind before you begin can help you be more creative.

Peter Wilson’s overall strategy sums it up beautifully:

“Start with the idea that you will produce your content once and publish multiple times - you will then start to think about all the various ways you might use that content at the very start - for example you might then take photos of the podcast being recorded for use on flickr. You might post questions on twitter to help you create the content and then feed it back into your blog. Write once, publish multiple times - can’t remember who I stole that off but they were spot on.”

– Peter Wilson, Digital Strategy Manager at Sage

This response is appropriate to mention in this tip because this series of blog posts will eventually become an RSSzine ebook, but it started out as a series of questions I asked on LinkedIn. There’s no better way for me to get the answers to the questions people might ask about content creation than ask others who know more than I do. And I can first pass the information to my subscribers in online posts before compiling the answers into an ebook I can later give away. (Of course, always give credit where credit is due.)

What else can I do with this blog series?

I can go through my Marketing With Audio And Video podcasts and see if there are any audio clips with great tips that I can use.

I can compile those clips and create a short audio book and attach it to the ebook or sell it separately, and

have those clips transcribed and add it to this ebook and blog.

Then I can create videos from the audio clips and post them on video sites.

I think you get the point.

So the next time you start a project, think about the different places you can get the information from, the different places you will be able to display it, and the different formats you will be able to use. It will exponentially expand your income potential.

Penny Haynes, http://www.RSSzine.com/

Mobile post sent by pennyhaynes using Utterli. Replies.

Take Your Blog Or Podcast and Immediately Turn It Into An Ebook

2009-06-19T22:14:00.007-04:00

On June 25th, 2009, Podcasters and Bloggers will be able to instantaneously create a professional looking ebook DIRECTLY from their RSS feed.

RSSzine.com will take any RSS feed and convert it to a PDF, complete with live links, including podcasts enclosures. It can include images from your blog or podcast posts (like tutorial images), and will even let you add a graphic cover and create an About Author page.

Choose from 1 or 2 Columns, multiple font types and sizes, with or without the date of each post, and more.

RSSzine also offers a PDF to Turning Page Magazine service as well. Send in your newly created RSS to PDF ebook (or any PDF ebook you have created) and receive in return a Turning Page Magazine from it.

It comes in 2 formats -

online HTML for hosting on your web site (you simply upload a folder of files), or
as a program that can be downloaded and burned to CD or DVD (you upload a zipped file for download, or burn a folder of files to CD/DVD).

You can see examples of the products on the site, and even test out the RSS to PDF yourself. Just reply to this post via email (or comment on the podcast page), and I'll tell you how and where to play with it.

For more information, contact Penny Haynes at http://www.RSSzine.com/contact-us/.

Local Online Search Surpasses General Search

2009-05-04T12:41:00.006-04:00

In a recent article sent to me by one of our Online Community Magazine owners, Diane Corriette of http://UniquelyDominican.com, research shows that local search is growing more rapidly than regular online search. Check out the article for yourself here.

With the way the economy is,

people are caught between needing desperately to market themselves and differentiate themselves from their competitors, but NOT having the money to do it.
In addition, there are endless numbers of people without a job or a way to support their families.

Now, for those of you who don't know, I created a software that is a combination YouTube + iTunes + Google for your local community. It is called Online Community Magazines, and helps offline businesses market in their local community with text, images, audio and video. All it needs is someone to run it and get people on board.

Previously, the software was priced at $5,000, but with the economy the way it is, that pricing no longer makes sense. Accordingly, I have decided to totally restructure Online Community Magazines to make it completely affordable for ANYONE to have their magazine up IMMEDIATELY and to start making money while offering hope to all of the local businesses that are struggling.

This is what I am offering:

an Online Community Magazine set up for your community (including Multimedia Business Directory, Internet TV & Radio, Forum, Coupon Site),
PLUS $1500 in multimedia production courses to help you train at home to produce audio & video for local businesses, for only $500 to set up and start!

For only $500, I will set up your magazine so you can start offering inexpensive text, image, audio and video advertising for local businesses IMMEDIATELY. After that, your investment is only $250 a month WITHOUT ANY LOCKED-IN CONTRACTS.

With only 10 local businesses paying $50/month so they can upload unlimited press releases, audios and videos (which ALL stay on their page to help their search engine rankings), that pays for your set up, and allows you to start making $250/month profit. ADD MORE CLIENTS, KEEP ALL OF THE EXTRA PROFIT!

Some businesses may be do-it-yourselfers, and want to create their own multimedia to post on the magazine and back onto their own web page. They can sign up for the Commercial Creation Center for only $19.99 a month to easily create their audios and videos (and you get 25% commission every month that they use it).

However, many businesses just want someone else to handle it for them - so THAT'S WHY I'VE ADDED $1500 IN MULTIMEDIA PRODUCTION COURSES, so you can make even MORE MONEY creating commercials and how-to-shows for local businesses!

So check out the new information at http://OnlineCommunityMagazines.com and find out how you can start your new business THIS WEEK for only $500, and get $1500 in Multimedia Production Courses to train for your new career as a Multimedia Marketer.

Any questions? Give me a call at 678-459-2437, and we'll brainstorm about how to get you started in your new career.

Penny Haynes

P.S. I almost forgot! If you know of someone else who would be a perfect match for this opportunity, you get 20% commission from their magazine FOR AS LONG AS IT REMAINS ACTIVE!

Video of the Lake in front of my house

2009-04-27T12:25:00.003-04:00

I took this video with my Blackberry (not great quality, but enough to get the job done quickly) and then converted it to WMV with the http://CommercialCreationCenter.com/. Now you can see the lake I view out of my office window. You'll see my little house on the right side of the lake. I was sitting on the side of the lake near the bridge to the little island.

I had been so busy with that (now defunct) government contract job that I haven't done much audio/video for myself. But it's so beautiful here that I wanted to share with you how blessed I am with the view out of my window. Even when life gets hard, I have learned to enjoy the little things, and the view from my office window is just gorgeous.

I hope you enjoy it and can live vicariously through me if you are stuck in a cubicle without a window - I remember what agony that was years ago!!!

Have a FANTASTIC, prosperous, and very blessed day!

Penny Haynes

Mobile post sent by pennyhaynes using Utterli. Replies.

Career & Stress Management Shows - Marketing With Audio And Video

2009-03-09T22:27:00.006-04:00

This is the entire hour long audio recording from the Marketing With Audio And Video Show. For those of you who want to hear it all, this is it.

Colette Ellis of Competent Advantage (http://www.gcast.com/u/competentadvtg/main) uses her show as an extension of her professional development program, which helps clients identify their strengths and position themselves for new opportunities. The show explores real life challenges that her clients have experienced. She shares how she started her podcast, why she does it, issues she had to face and her plans for the future.

We had TONS of questions and comments from listeners, and it was a fabulous time had by all. Subjects included:

What is a widget?
What is an RSS feed?
What is the difference between a blog and a podcast?
What is a mashup?

One of our guests mentioned a new tool/widget that he has added to his sites which I promised to share the link with everyone else - http://www.sliderocket.com/. I took a quick look at it, and it definitely bears some more investigation. Looks cool!

As always, this show is brought to you by Penny Haynes and the http://www.CommercialCreationCenter.com - simple software and personal assistance to help you create and post audio and video to the internet.

If you want to learn more about how to market with audio and video, I encourage you to check out "101 Things To Do With Audio And Video (To Promote Your Business)". Get your free 30-page excerpt at http://101ThingsAudioVideo.com.

The Easiest Way To Create Video - Marketing With Audio And Video

2009-02-17T11:40:00.003-05:00

The easiest way to create video is to "plug-and-play" with a web cam or a flip video camera. They are great for creating a short clip to upload to the internet. However, what if you want to create something a little longer than a minute or 2? The easiest method is to record multiple, short clips and combine them together with a simple video mixer. That's what we will discuss today during this video excerpt from the http://MarketingWithAudioAndVideo.com show.

Remember to pick up my free 30-page excerpt from "101 Things To Do With Audio And Video (To Promote Your Business)" at http://101ThingsAudioVideo.com. This show is brought to you by Penny Haynes and http://CommercialCreationCenter.com.

P.S. Check out the Online http://InternationalPodcastingExpo.com coming April 25, 2009.

Marketing with Sweepstakes And User Generated Video, Part 2 - Marketing With Audio And Video

2009-02-11T16:15:00.008-05:00

In this second Marketing With Audio And Video excerpt, learn about multimedia marketing combined with Sweepstakes. Penny Haynes interviews Carolyn Wilman, the Contest Queen (http://ContestQueen.com), and they discuss how Amtrak didn't do back end marketing and ended up having one of their own contestants arrested. Getting Consumer Generated Video from contestants helps increase involvement and visibility, especially with video. Once you do decide to put audio and video on your web site, make sure that people can find it on your site, and also utilize RSS to syndicate the media for more visibility.

Feel free to pick up my free 30-page excerpt from "101 Things To Do With Audio And Video (To Promote Your Business)" at http://101ThingsAudioVideo.com. This show is brought to you by Penny Haynes and http://CommercialCreationCenter.com.

P.S. Check out the Online http://InternationalPodcastingExpo.com coming April 25, 2009.

Marketing with Sweepstakes And User Generated Video, Part 1 - Marketing With Audio And Video

2009-02-09T17:31:00.004-05:00

In today's Marketing With Audio And Video excerpt, learn about marketing with Sweepstakes and using video as a part of the contest. Carolyn Wilman, the Contest Queen (http://ContestQueen.com) talks about the billions you can win each year, how she got started, and how sweepstakes change customer buying habits.

Podcasting For The Long Tail (Long Sales Cycle) - Marketing With Audio And Video

2009-02-07T15:02:00.008-05:00

Learn how podcasting can assist the long tail of your sales cycle in today's excerpt from http://MarketingWithAudioAndVideo.com. Chuck Rathman of IFS shares how his $350 million company uses podcasting to inform his potential clients (especially the influencers of his end users), and also allows these clients to do due diligence on the product and the company before purchasing. With a 7-digit price tag, a sale may take years to consummate, so keeping potential clients interested is important over the long haul.

To learn more ways to promote your business with multimedia, go to http://101ThingsAudioVideo.com and download the free 30-page excerpt of my book, 101 Things To Do With Audio And Video (To Promote Your Business). This show is brought to you by Penny Haynes and the http://CommercialCreationCenter.com.

P.S. Don't forget to register for the Online International Podcasting Expo, April 25, 2009. Pre-Registration is only $1, so go to http://InternationalPodcastingExpo.com now to reserve your seat!

Online International Podcasting Expo April 25, 2009

2009-02-03T09:57:00.004-05:00

If you are interested in spending a day learning about how to podcast, or advanced tips and tools if you already podcast, then join us at the Online International Podcasting Expo, Saturday April 25, 2009, from 10am to 10pm EST.

This event is ONLINE, which means you can attend from the comfort of your own home. There will be a beginner and an advanced track, with 10 classes in each, PLUS networking events during the lunch and dinner hours.

If you are interested in becoming a speaker, please contact Penny Haynes at pennyAT1stpodDOTcom. If you would like to register to save your seat, go to http://www.InternationalPodcastingExpo.com/. Registration costs $1, so we can get an actual count of how many people will attend. You will receive freebies from sponsors, and will vote on the classes you want to take.

I look forward to meeting with you then!

Penny Haynes, http://CommercialCreationCenter.com/

Simple Video Shows vs. Complicated Videos, Marketing With Audio And Video

2009-01-30T17:30:00.003-05:00

In this last excerpt from the Marketing With Audio And Video show with Andrew Lock of http://HelpMyBusiness.com, we talk about the difference between creating simple and complicated videos, and how you don't have to do anything complicated to create a popular show. We take a look at Gary Vaynerchuk's wildly popular Wine Library TV as an example - one camera, one shot, 20 minutes, and he's done - and nobody's complaining about it. Maybe because he's worth $50 million???

I've started a new contest to help motivate people to share the free 30-page excerpt from "101 Things To Do With Audio And Video (To Promote Your Business)". I'm giving away over $6,000 worth of prizes just for helping me spread the word about the book. Everyone has a chance to win something. For more information, go to http://www.101ThingsAudioVideo.com/contest.php.

Get Sales Information PLUS over $2200+ in bonuses INCLUDING 30 days of help from me

2009-01-30T16:01:00.003-05:00

I don't do this kind of stuff - you guys should know enough about me by now. But Terri Levine is a sales MACHINE. This woman KNOWS how to sell, from small to (especially impressive) HUGE price points. If you want to learn the secret (I hate that word, but effective sales IS a secret to most of us, including to me) of making sales, then Terri would be the woman to learn from.

The bottom line is that she just released a book called Sell Without Selling: Lessons from the Jungle for Sales Success. It's ONLY $11.86 - that's it. At that price, even stingy ME will buy it, which is the only reason why I am participating in the promotion of this book. I won't tell you about it unless I'm willing to buy it myself and I think it is a great value.

And if you are someone who loves value and lots of bonuses, this book comes with over $2250 worth of bonuses. Part of that value is 30 days of help from me with your audio and video projects. That's right, if you haven't signed up for the Commercial Creation Center yet, which is where I offer personal assistance along with my simple software to help you create and market with audio and video, then this would be the perfect time to give it a shot.

In addition, you will get my 30 page excerpt from "101 Things To Do With Audio And Video (To Promote Your Business)", which will give you a ton of information about what to do with your audio and video once we create it.

Interested? Check it out and see if this book (and these bonuses) are right up your alley. Go to http://tinyurl.com/sellwithoutselling. That's where I'm going today!

The Psychology Behind Segments In Your Video - Marketing With Audio And Video

2009-01-28T14:36:00.006-05:00

In today's Marketing With Audio And Video show, Andrew Lock shares the psychology behind the way he segments his show. I invite you to check out Andrew's fabulous marketing show("Help! My Business Sucks!") at http://www.HelpMyBusiness.com. His latest show is hysterical, as he goes a little off topic about movie trailers ruining movies, and a lady who thinks you have to dress up to go to Walmart.

Andrew's experience in television helped him determine the best sequence of segments in his show, starting with a headline, moving into chit chat, getting audience participation, and then going into the heavier information and lessons. His emphasis always is, however, on entertaining, which is how he attributes his #1 status on iTunes. I love to watch him because I always learn something, but I laugh basically all the way through the show. Plus, he's brutally honest in the Listener Questions section, even when it hurts - but it ALWAYS helps.

Do you have segments in YOUR audio or video show? If so, what are they and what is your thinking behind doing them? Do they help or hinder? Have you learned from them and changed them along the way? I'd love to hear from you about it, so please leave a comment below to share what you have learned.

Again, I invite you to download the free 30-page excerpt from "101 Things To Do With Audio And Video (To Promote Your Business)" at http://101ThingsAudioVideo.com. If you know of anyone else that can benefit from this book, please pass the information along to them as well. You can also send them to participate in our show live every Monday night at 9pm EST at http://www.MarketingWithAudioAndVideo.com. This show is brought to you by Penny Haynes and the http://www.CommercialCreationCenter.com, where you get personal assistance from me plus simple software to create and post audio and video to promote your business.

Unconventional Marketing Tips from Andrew Lock of Help! My Business Sucks

2009-01-26T17:34:00.005-05:00

In today's excerpt from the Marketing With Audio And Video show, Andrew Lock of "Help! My Business Sucks!" (http://www.HelpMyBusiness.com) talks about his marketing and television background and his focus on unconventional marketing techniques. He gained a lot of marketing experience and knowledge while working as the manager for Paul Daniels, the "Johnny Carson" of Europe. He then combined his background in television with these marketing tips, and his show was born.

Andrew says that you shouldn't do your marketing just like the next guy, but do something different to stand out. I'd love to hear what you are doing that is unconventional in your marketing. Leave a comment and start a discussion about creative marketing techniques.

The next videos in this series will discuss how to break a show down into segments, and how Andrew creates his visual masterpiece. Make sure you check his site out and sign up to get updates when new shows are available. You will NOT regret it - I don't miss a single episode any more!

Remember that you can download the free 30-page excerpt from "101 Things To Do With Audio And Video (To Promote Your Business)" at http://101ThingsAudioVideo.com. If you know of anyone else that can benefit from this book, please pass the information along to them as well. This show is brought to you by Penny Haynes and the http://www.CommercialCreationCenter.com.

Disney is Naming The Park After Penny Haynes For 1 Year!

2009-01-21T16:11:00.009-05:00

Disney is naming the park after me, Penny Haynes, Multimediapreneur, for a year! Wow! First I am named Greatest Business Mind In The World, and now THIS! What a year! :) P.S. Listen to the very end for a special surprise. hehehehehe

To get your own video (without my personalized ending), go to http://www.sun7news.com.

YouTube Used as Reference Tool (Not Just For Funny Videos), Marketing With Audio And Video

2009-01-20T12:42:00.003-05:00

YouTube is no longer just for funny videos, but is being used as a research tool. This 3 minute video will talk about the research habits of the upcoming generations, some statistics on viewing, and how YouTube is becoming the Wikipedia of the world. You can read the entire article at http://tinyurl.com/ccc-youtubesearches.

And in case you haven't started marketing with audio and video yet, yesterday was better than today, but today is better than tomorrow! Start by downloading the free 30 page excerpt from "101 Things To Do With Audio And Video (To Promote Your Business)" at http://101ThingsAudioVideo.com.

Home Made Videos Can Be Good For Business (and other tips), Marketing With Audio And Video

2009-01-19T18:45:00.007-05:00

Home made videos can be good for business, and try planning your video from the end - 2 lessons you learn in today's excerpt from the Marketing With Audio And Video Show with Penny Haynes and her guest, Lorraine Grula of http://www.VideoProductionTips.com. Remember to get your free excerpt of "101 Things To Do With Audio And Video (To Promote Your Business)" at http://101ThingsAudioVideo.com. This show is brought to you by the http://www.CommercialCreationCenter.com.

Slick videos can cause mistrust - people sometimes think that you're trying to pull one over on them. That's why home made videos are sometimes good for business. People see another business person trying to make a living, just like them, and it can be endearing.

Also, try planning your video from the end. Lorraine shares some great questions to keep in mind before you even pick up your camera. I then make those questions concrete by sharing how I would answer them for the Marketing With Audio And Video show.

Lastly, spend time watching tv and see how most shows are. They mainly have people sitting around and talking. Think you can do that? :)

On a personal note, today I printed out the manuscript for my book, "101 Things To Do With Audio And Video (To Promote Your Business)" in order to send it in to a publisher. The reaction from my Commercial Creation Center members and people on Twitter was interesting. Several people really pushed the idea of self-publishing instead. It's not that I hadn't thought of that - I just thought it would come across more as vanity publishing and less as a credentialed author. I was thinking that a major publisher would give me an expert status that I couldn't get otherwise.

What do you think? Have any of you been published by a major publisher? Would you do it again? Did you make any money at all? Did the "published author" status help you afterward? Let me know by leaving me a comment below, or contacting me via http://TroubleShootingDesk.com (my contact us system).

Video Production Tips (Overview), Marketing With Audio And Video

2009-01-17T11:35:00.005-05:00

Learn the definition of GOOD video in this overview of Video Production Tips on the Marketing With Audio And Video show with Penny Haynes. Lorraine Grula of http://www.VideoProductionTips.com has 30 years of professional video production experience, and will be sharing her knowledge in this next series of video excerpts from the Marketing With Audio And Video show.

Lorraine shares that in a survey of entrepreneurs, 70% of them said that video was the #1 thing they would pursue for their online marketing. As we've said before, video has become the most popular thing on the internet, with YouTube surpassing Google in page views.

We also discuss the 3 most important things your video MUST have in order to be considered a "good" video. The simplicity of them will surprise you, and you will be able to do all three easily.

If you are interested in discovering a lot of different ways to create and use audio and video to promote your business, I invite you to download my free 30 page excerpt from "101 Things To Do With Audio And Video (To Promote Your Business)". Just go to http://www.101ThingsAudioVideo.com.

101 Things To Do With Audio And Video (To Promote Your Business)

2009-01-14T18:09:00.003-05:00

Anna Farmery of The Engaging Brand plays devil's advocate and asks me questions that most small business owners would pose. The result is a lot of facts, statistics and examples of how different people are marketing with audio and video to promote their business, as well as what makes a video memorable.

To get your own copy of the free 30 page excerpt for "101 Things To Do With Audio And Video (To Promote Your Business)", just go to http://101ThingsAudioVideo.com/. If this is something that you think would benefit your audience, network or clients, I can create a special affiliate version of the excerpt for you.

Penny Haynes, http://www.CommercialCreationCenter.com/

And check out http://www.TheEngagingBrand.com/ to learn more from Anna Farmery!

Mobile post sent by pennyhaynes using Utterli. Replies. mp3

Mix And Match Videos and Other Time Saving Tips, Marketing With Audio And Video

2009-01-13T00:39:00.003-05:00

Learn time saving tips when creating videos in this Marketing With Audio And Video excerpt with Kristy Nichols of http://youtube.com/averagegoddess. You don't have to do one type of video format all the way through. You don't have to talk for 10 minutes without taking a break. You can mix and match formats and takes until you like what you have created. It doesn't have to take a lot of time, so get over your fears and just get started!

Remember to download your free excerpt of "101 Things To Do With Audio And Video (To Promote Your Business)" at http://101ThingsAudioVideo.com. This show is sponsored by Penny Haynes and the http://www.CommercialCreationCenter.com.

Proof That Marketing With Audio And Video WORKS!

2009-01-10T23:13:00.002-05:00

A local radio station found me on Google and contacted me about working with them. This is proof yet again that using multimedia to increase your search engine rankings IS an effect and inexpensive way to get more clients.

It is similar to how Lifetime Television for Women hired me as Podcasting Consultant in 2006. The head of IT was listening to my Brain Storm! Business Podcast and suggested me when podcasting was put on the table in a meeting.

The only thing you are required to do is create and post good quality (not perfect) audio and video to the internet on a CONSISTENT basis. BE THERE when someone is searching for your area of expertise. As a matter of fact, be in many places - it is very impressive when you are found in more than one place.

I know you are busy with a million different things. I have spent the past 3 days taking care of a very sick dog. I am way behind where I should be. But I promised myself I would post at least 4 - 5 times a week to my blog. I only had 3 posts, and I was going to keep my commitment to myself, my business, and my hard earned Google rankings.

When you are too tired to record, then ask yourself, "How badly do I want new clients?" If you want it bad enough, you will find a way to make it happen, and discipline yourself to get at least one show a week completed. You don't have to be as ambitious as I am with 4 - 5 posts a week. Just get one a week out to start marketing with audio and video.

So I hope I have inspired you to keep on creating and posting on a regular schedule. There IS reason to do it - there are clients out there looking for you, but you MUST be on the first few pages of Google to be found by them.

Penny Haynes, http://www.Multimediapreneur.com/

P.S. 101 Things To Do With Audio And Video (To Promote Your Business) is being released next week. Please help yourself to the free excerpt and/or the complete book at http://www.101ThingsAudioVideo.com/.

Mobile post sent by pennyhaynes using Utterli. Replies. mp3

Creating A Script That Sounds Natural (Part 2), Marketing With Audio And Video

2009-01-08T21:30:00.005-05:00

In this Marketing With Audio And Video excerpt, Kristy Nichols and I (Penny Haynes) conclude our discussion of how to make natural script writing easy and quick. Some tips include starting small at first with shorter, simpler projects, and using a free teleprompter you can find at http://www.FreePrompter.com.

As a late breaking news brief, I have more proof that marketing with audio and video works, and works well. Tonight, I was contacted by someone from a local radio station who found me by searching on Google. He followed the breadcrumbs, and went from site to site of mine, and called me immediately about possibly being interviewed on an early morning radio show talking about podcasting and online video, and also possibly helping their sales force use online audio and video to better produce and make their presentations with the Commercial Creation Center.

Now, all I am doing is posting audio and video, and making sure that I always put a link to my important (or relevant) sites. Doing it on a consistent basis helps me stay at the top of search engine rankings. You NEVER know who may run across you while they are researching a topic.

So, as I have said before, put a link back to your business in EVERY POST. It bolsters your search engine rankings. In my blog feed, I have an automatic "signature", which adds my name and Commercial Creation Center link to the bottom of every post, so I don't have to worry about forgetting it. So everywhere that my blog/podcast is syndicated, there is the link to my business.

Lastly, '101 Things To Do With Audio And Video (To Promote Your Business) comes out next week, come hell or high water (which means with or without graphics, in my case). I just want to get the show on the road, and get this book into the hands of people who are struggling to build their business, and show them that it can be quick, easy and inexpensive to do it.

Looking for 10 Sponsors For the '101 Things To Do With Audio And Video' Free Viral Ebook

2009-01-07T15:19:00.010-05:00

101 Things To Do With Audio And Video will have a free viral ebook excerpt & this is how you can be a sponsor.

I am about to release "101 Things To Do With Audio And Video (To Promote Your Business)." I will have a free viral ebook excerpt, and the full version for $19.99. No one has ever done a book on this subject, so I have cornered the market on the topic. Additionally, this topic is generic enough to fit any entrepreneur. I'll be promoting it all throughout 2009.

The point of the ebook, beyond sales of the full version, is to invite people to try the Commercial Creation Center, with which very few of you would be in competition. I help people who have never created audio and video before produce and post multimedia to the internet. I don't offer copy writing, other marketing information, VA services, etc. - I focus on creating multimedia and then posting it to social media and social networking sites. That's all.

I have decided to add 10 sponsor ads to the viral ebook. I already have partners ready to distribute it as a free resource. I will also be doing another Online International Podcasting Expo again this year, and this will be what I will be giving away to registrants. The ads MUST be related to the topics of audio, video, social media, social networking, marketing, business and business resources.

There will not be any competitive ads, so ads will go first-come, first-served per niche. Therefore, if you are a VA who helps people with posting podcasts or doing social media, only one of you will be promoted.

Other great complementary sponsors (apart from a VA) would be

* Copy writers, or people who help people with copy writing
* Info product coaches
* Internet Marketing Coaches
* Social Media Experts (I can do different experts who specialize in different sites)
* Social Networking Experts (I can do different experts who specialize in different sites)
* Advanced Video Production Experts (using Green Screens and lighting, etc.)
* Public Relations
* Graphic Artists
* Web Designers
* Ezine Specialists

Even if you don't see your industry listed, if you think you would make a good match for this ebook, send in your idea.

The cost is $100 per month, with no contracts or minimum of months. You get a 1/2 page ad, never on the same page as or near another ad, so nothing else will be competing for their attention. Anyone who reads this book WILL see your ad.

If you decide you no longer want to advertise, then your ad will be removed from the ebook and replaced with someone else's. Payment will be via Paypal Subscription, and you can cancel whenever you like. But you have to give me 2 weeks' notice to replace your ad.

For being a sponsor:

* I will send you a copy of the unformatted text, so you can see what I am sending out.
* Sponsors will also get the full version for themselves,
* I will give away a full version of the book as a prize to your clients (1 for every month you advertise).
* People get the free ebook by registering at the Commercial Creation Center (CCC), so if you register there and share the book using the affiliate link, as a sponsor you will receive 50% commissions on the book.
* I will also create a special version of the ebook for you that puts YOUR ad on the inside cover, so it is the first one they see. When people sign up under your affiliate link, they will receive YOUR version of the ebook (as long as you are still a sponsor).
* I will also place a personalized Paypal Buy Now Button in your version of the ebook. That way, if anyone forwards the ebook and the receiver buys the book without registering at the CCC, you will still get commission from the sale.

So please comment below if you would like to be a part of this book. I would like to release it no later than 1/19/09.

Penny Haynes, http://www.CommercialCreationCenter.com/

Mobile post sent by pennyhaynes using Utterli. Replies. mp3

Creating A Script That Sounds Natural (Part 1), Marketing With Audio And Video

2009-01-05T20:22:00.013-05:00

In today's video excerpt from the Marketing With Audio And Video show, Kristy Nichols reveals her technique for creating scripts and outlines that sound natural. So often, people are fine when they are talking to themselves, but suddenly try to be someone else and lose their authenticity once the camera starts rolling. This is part one, and we will finish up our script writing topic in Part 2 later this week.

I recently rewarded myself for the completion of the text for my upcoming book, "101 Things To Do With Audio And Video (To Promote Your Business). My reward was allowing myself to go back to programming and start adding additional features to the Commercial Creation Center. I had to force myself NOT to program, because when I do, hours fly by and I get nothing else done. I think I programmed for over 12 hours, and loved every second of it.

So far, I have added the ability to select a PORTION of an audio file (as well as an entire audio file) as the matching audio for a slide in a Slide Show Video. I have added menu links to other upload and special feature sites, and a link to re-open the opening Tip (to read about the different features and functions). I have a list of 10 features I want to add, and then I'll release the latest version. It should all coincide with the release of my book this month, which makes it even more exciting for me.

Please leave me a comment if you like this video, or if you have another method for creating a script for your own audio/video projects. I'd love to share them with others in an upcoming show, or possibly feature you in an upcoming episode of Marketing With Audio And Video!

Quick Brainstorming Techniques, Marketing With Audio And Video

2009-01-03T17:26:00.005-05:00

In today's Marketing With Audio And Video excerpt, Kristy Nichols (the Average Goddess) and I discuss great, quick brainstorming techniques, so you don't have to worry about what to talk about in your audios and videos.

We talk about online and offline resources, when to brainstorm, how to capture the information, and more.

Be looking for the release of "101 Things To Do With Audio And Video (To Promote Your Business)", my latest book, during January 2009. There will be a free excerpt available for everyone, so make sure to get your copy!

6 Web Cam Tips from Penny Haynes, Marketing With Audio And Video

2009-01-02T11:41:00.005-05:00

In today's episode of Marketing With Audio And Video, I use a web cam to give you 6 web cam tips. I simultaneously show you how to connect your video clips with short "slide videos".

I am an advocate for breaking up your videos into smaller, more manageable (and less stressful) chunks. Talk for a little while on a subject, then stop, save it, and record the next section. You don't have to script it if you are talking on a subject you know well.

The only issue is the transition between the clips - you will not start the next video in the exact same position as you ended the last video, and that can look jarring. One solution is to create single-slide videos to place in between each web cam clip. Type outline points on your slide (and make sure to put the web site address of your business at the bottom of each slide). Then, when you mix your videos together, you alternate between slides and web cam video.

Another solution is to use transitions between your slides, if your program allows for that. An alternative would be to vary your shots - do a close up, and then a full shot. You don't want to do too many different shots, though - it will end up looking like you couldn't remember where you positioned the camera in your last shot.

Another thing I recommend (but did not discuss in this video) is to place a caption throughout your video. If someone likes it and re-posts it, you want your contact information to be visible all the time. If you don't brand your video, other people can actually take credit for it in some fashion.

The Number 1 Reason Why Entrepreneurs Don't Create Audio And Video, from Marketing With Audio and Video

2008-12-24T19:28:00.006-05:00

Find out the number one reason why people don't create audio and video and what to do about it in today's Marketing With Audio And Video excerpt, featuring Kristy Nichols. Brought to you by http://www.CommercialCreationCenter and Penny Haynes.

Join Penny Haynes for Marketing With Audio And Video every Monday night at 9pm EST at Talk Shoe. Call in at 724-444-7444, Call ID: 29763#, and press 1# (if you are not registered at TalkShoe). You can also join us in chat and listen to existing shows at http://www.talkshoe.com/tc/29763.

If you would like to receive daily online video news and tips for audio video marketing, go to http://www.Multimediapreneur.com, and subscribe to Penny Haynes' daily blog and podcast.

Free Flip Video Camera Tips Ebook on Marketing With Audio And Video

2008-12-22T14:14:00.003-05:00

In this last excerpt from our interview with Lou Bortone on the Marketing With Audio And Video show, we discuss how easy it is to use the Flip, plus tell you where you can get Lou's free ebook with Flip Video tips. Brought to you by Penny Haynes and http://www.commercialcreationcenter.com/

Penny Haynes just announced as World's Greatest Business Mind!

2008-12-21T13:58:00.005-05:00

I am speechless, just speechless, to know that all of you have unanimously voted me, Penny Haynes, Multimediapreneur, as the World's Greatest Business Mind! (I wish!) Actually, it's all due to my ability to create this video with The Message Group's fabulous instant video creation tool!

Sites like this provide great marketing opportunities. The whole idea is to create something that other people will spread virally via email (most people don't know how to create a stand-alone video, but will simply forward the email The Message Group sends you with the link to the online movie on their site).

I used Camtasia to create the stand-alone video. The only way I was able to record the audio directly from the internet was to change my audio settings from Microphone to "What U Hear" under Recording properties, and then unplug my microphone. But it was worth it, and fun.

If you can ever find a tool that will allow you to do this from your site, it's an instant traffic generator. I'm keeping my eye out for something like this for my own site. Let me know if you already know of such a program.

Statistics on Online Video & Web Site Traffic

2008-12-20T16:54:00.004-05:00

These are great statistics about online video and web site traffic trends:

- 25% of 2200 people surveyed are creating their own entertainment, which includes 25% of Matures (our oldest present generation) and 56% of Millenials (Generation Y, age 14 - 25).

- more than 10% of Millenials upload videos,

- 51% of ALL surveyed watch and read content created by others (71% of Millenials).

- 1/3 of all online viewing is done on user generated content sites (25% of Matures and 50% of Millennials).

- 25+% would pay for online content so they don't have to put up with ads

- Search Engines and Word Of Mouth are why people visit sites, with 85% of Generation X depending on recommendations

- 87% of respondents visit the same web sites regularly

For more information, read the original Deloitte article (http://tinyurl.com/ccc-Yers).

What does this all mean? That high search engine ranking is still the best way to drive traffic to your site. After that, word of mouth campaigns are the best method.

In order to spread the word about you and what you have to offer, posting video on user generated content sites help increase your chance of being seen and discussed.

The article also shares that the upcoming generation will broadcast things that they like to 18 other people, and have an average of 37 people in their IM list. So find a way to get people talking about you and do everything you can to be found high in the search engine rankings.

What are you doing to to reach that 51% of people reading and watching content created by others? Is anyone talking about you anywhere? How can you encourage more word of mouth traffic? Please leave a comment and share your ideas.

Mobile post sent by pennyhaynes using Utterli. Replies. mp3

Web Cam vs. Flip Video & Tips For Creating Video

2008-12-19T20:19:00.006-05:00

In this video excerpt from the Marketing With Audio And Video show, Lou Bortone and Penny Haynes discuss different scripting techniques, tips for branding and when to use the web cam versus when to use the Flip Video camera. The next video in this series will include details about the Flip Video camera, how easy it is to use, and how you can get a free ebook all about the Flip.

Please join us for the live show on Monday nights at 9pm EST at TalkShoe. The show Phone Number is (724) 444-7444, and the Call ID is 29763.

How Is Online Video Expected To Affect Business?

2008-12-19T17:29:00.005-05:00

In a recent PermissionTV survey of over 400 "decision makers" in various industries, they found out what entrepreneurs expected video to do for them.

71% simply expect to reap increased brand awareness.
47% expect more lead generation.
44% think it will enhance loyalty/retention programs.
41% believe it will actually convert customers.
39% think it will improve service and support.

I am always asked one question when I teach on multimedia marketing: how much money can I make? I always tell them that the main reason for multimedia marketing is brand recognition, not sales.

Some people don't recognize the difference between sales and marketing. Marketing helps increase visibility and awareness in general, whereas sales means someone reaching into their pocket and giving you their money. Sales results are much easier to quantify than marketing results.

How do videos increase brand awareness? If they are good, viral videos, they invite discussion and sharing. The more people that see and talk about the video, the better it is for the company who is branded on that video.

So what are you expecting your online audio and video to do for you? Have you experienced any direct results on your business? Have you heard more people talking about you? Have you had more sales?

I'd love for you to share your answer with me, so I can include it in my upcoming book, "101 Things To Do With Audio And Video (To Promote Your Business)". So please feel free to comment on this article.

Mobile post sent by pennyhaynes using Utterli. Replies. mp3

Shoppers Research Products Via Online Video - Most Likely During Work Hours

2008-12-18T20:06:00.004-05:00

RECORD numbers of shoppers have spent a RECORD amount of time researching products online & viewing product videos (http://tinyurl.com/ccc-shoppers). Can you guess when they're probably doing that research? It's most likely during work hours (http://tinyurl.com/ccc-viewers)!

Offline businesses just haven't "gotten" the fact that their potential clients are researching their prospective purchases on the internet before they come in to buy (if they don't buy it online). Once they do their research, they are likely to spend $150 more in the store than if they had not done any research. Baby Boomers may still purchase offline, but they are researching online FIRST.

According to SellPoint, a provider of online product tours for businesses, they have seen a 40% increase in the number of shoppers viewing their Product Tours. Now, that doesn't surprise me, since when I want to purchase a gadget, I first go to http://www.cnet.com to read the reviews and watch the video demonstrations.

Now, combine this information with the Nielsen Online October 2008 Video Census that states that most people are watching online video from 9 - 5, during work hours. (Doesn't this ring true? How many times have you been at your desk watching something you shouldn't be watching, and have to Alt-Tab quickly to avoid being caught?)

So what does that mean for businesses? One huge indication would be that people prefer to spend their time watching video, not reading text. Therefore, if you want to reach more people with your message, video is a very good bet. For the best of both worlds, offer both text and video, so the search engines can pick up your content as well.

The other lesson to be learned is that if you are going to sell a product or a service, people want to learn more about it from the comfort of their home (or, more appropriately, their office). This means that it would benefit you to CREATE online video demonstrations to accompany your product descriptions and images. It doesn't have to be professionally produced - just practical and informative, as if you were standing next to them giving them a personal tour of their prospective purchase.

What do you think about adding video to your product and service descriptions? Do you think it would make a difference to your clientele? Why or why not? Leave me your comments and we'll discuss it.

Professionalism vs Perfectionism In Your Videos

2008-12-18T17:44:00.007-05:00

In today's Marketing With Audio And Video excerpt, we will talk about the difference between being professional and being perfect when creating videos. We'll also find out the secret to how Lou Bortone created his fantastic Bob The Builder video (http://www.howcast.com/videos/51201-Bob-the-Builder-on-Brand-Building-LouTube-14).

Will Offline Businesses Finally Turn to Online Marketing?

2008-12-17T20:39:00.007-05:00

Two separate articles on MarketWatch.com talk about trends that connect offline businesses to online marketing, including audio video marketing.

First comes Subaye.com, a Software As A Service (SAAS) company that has contracted with large offline malls to create simultaneous online shopping malls for the vendors. Their software incorporates online video marketing as well. According to the article, they are charging approximately $100/month for 2,200 licenses they have sold to 11 malls. Not bad money, if you ask me.

Then, in a second article, Placecast talks about Digital Advertising Trends in 2009. One of the points they discuss is that people will start utilizing the web to do more localized advertising. With easy access to location-finding software, "simple applications from marketers will include couponing and advertising to users in proximity to potential offerings of interest (such as stores, cafes, restaurants, etc.)". They also predict that location will figure into future search algorithms to determine relevance, so if you are looking for a product or service, searches may re-prioritize rankings depending on where you are.

However, as someone who unsuccessfully spent the last year trying to talk offline businesses and Chambers of Commerce into participating in such online marketing, I have doubts regarding how fast this trend will move. Perhaps the sinking economy will push offline businesses to move into new areas, instead of doing the same thing and achieving the same (or worse) results. Their point of reference is very different from those of us who know and understand the internet, and what makes sense to us doesn't necessarily make sense to them.

What do you think about online marketing for offline businesses in your area? Do you think they will go for it? Is your community ready for such a move? Are you going to take the opportunity to be one of the first to bring online multimedia marketing to businesses in your area? Leave me a comment and give me your opinion regarding offline businesses and online marketing.

Want Free Advertising? Answer my Best Video survey.

2008-12-17T19:44:00.003-05:00

HEAR YE! HEAR YE! I will include a link to your business in my upcoming promotional materials for "101 Things To Do With Audio And Video (To Promote Your Business)" IF you answer this survey: http://tinyurl.com/bestvideosurvey1.

IF you forward this request to others, I will also include you on my web site promotional page as a Survey Partner. Just copy me in on your request for others to complete the survey.

As a part of my promotional materials, I will be sending out this list of the best, most memorable videos, along with links to the people who submitted them. I will also be using the statistics from the survey about WHY that video was so memorable in the book. I'll also include the list as an Appendix in the book itself.

One of the things I have figured is that the more people I am willing to promote and help become successful, the better things will be. I may be somewhat naive, but I believe in sowing before you reap. Hopefully, I'll be able to do something nice for the people who are generous enough to participate and help me succeed.

Non-Profit Markets with Online Viral Video To Raise Money

2008-12-16T12:53:00.007-05:00

In an article from the Minneapolis/St. Paul Business Journal (http://ping.fm/LMOxo), Chris Newmarker shares how United Way is using online video to spread a viral campaign to raise money.

Go to http://www.Give5Now.org to see the extremely simple, effective and touching video. There is no narration, so it is suitable for hearing impaired viewers. It was a low cost project that did not break their budget.

The idea is for viewers to give only $5 to help their local neighbors who are struggling with disaster due to the economy, and then to share the video with 5 friends. A quote from the article states:

“Giving trends show that young people, in particular, are more likely to give small donations online that respond to immediate causes,” said Randi Yoder, senior vice president of donor relations for the Greater Twin Cities United Way.

Think of ways that you can emulate this particular strategy of marketing with audio and video. What short message (this is only 1 minute 20 seconds long) can you share that packs a punch and quickly gets the point across? Are you including a "call to action" clearly throughout and especially at the end of the video? Are you asking for word of mouth referrals?

Please share examples of other videos (created by you or by others) that follow this formula, and how they were received by viewers.

Getting Over Self Consciousness When Marketing With Audio And Video

2008-12-15T19:37:00.007-05:00

Lou Bortone of TheOnlineVideoGuy.com and I discussed Flip Camera & video tips on the Marketing With Audio And Video show tonight (12/15/08) at 9pm EST. You can listen to the entire audio at http://tinyurl.com/mwavshow, but for now, I'll share a short video excerpt about how LouTube came to be, and how you can get over your self consciousness and perfectionism in video.

For those of you paying attention, I am trying to listen to my own advice and make my videos better than they were a week ago. Note my use of additional screen shots and clip art to make the point clearer, and also to break up the monotony of slides only.

The next videos will talk about Lou's fabulous Bob The Builder video, ideas on scripting, and of course information about the Flip and comparing it to a web cam. Stay tuned for more LouTube on Marketing With Audio And Video! Join us every 9pm EST at TalkShoe. Call in at 724-444-7444, Call ID: 29763#, and press 1# (if you are not registered at TalkShoe).

See the full-sized video at Blip.tv (always the best video quality of all of the social media sites): http://www.blip.tv/file/1581160.

Applying Hollywood Film Tactics to Business Videos

2008-12-15T12:05:00.007-05:00

I saw a great article on Viral Video tactics from an author on YouTube Videos: http://ping.fm/BjM2A. As I read it, I realized that this was a great blueprint for business related videos as well. Let's apply what they are teaching to promoting your business.

First of all, the emphasis is on storytelling. The book "Made To Stick" by Dan and Chip Heath shares many examples of the power of a story. A plot with details that can evoke emotions and also connect to our senses is a powerful combination - one that will make people remember it.

But Michael W. Dean, the author of the article, goes into detail about the structure of the story being told, and explains how it is the basis for every movie we see in the theatres. His first main point is that a story must have CONFLICT, as it is "the essence of drama." The conflict must be set up, delved deeply into, and then resolved.

In business terms, this equates to "creating a need", explaining the problem which needs solving, and then providing a resolution. We need to show the conflict that is affecting prospects' lives, dwell on it a while, so they understand the depth of the issue and the impact of not dealing with it, and then show how the conflict can be resolved into a happy ending. I know this sounds simplistic, but it IS the basis for most marketing and films.

Heck, look at the great viral video that J.C. Penney has put out called "Doghouse". (http://bewareofthedoghouse.com/videoPage.aspx) Every husband (and some wives) have been in the doghouse (or put someone there) at one time or another. They know that, if they do the wrong thing, there could be penalties to pay, and those penalties could last for quite a while. This tells the story of the conflict for many, and the possible resolution for at least one offender.

So we have conflict - good and evil facing off. However, faceless conflict isn't enough. There must be a hero who goes on a journey which is the bulk of the story. The hero has sidekicks and a wise mentor to help them on their way.

I think the hero here is your potential client, NOT you. HE or SHE has the opportunity to become the hero of their life by applying the solution you provide. YOU are the mentor, walking them through their dilemma and providing wise counsel.

You are secondary in this movie, which is accurate, because everyone's life is a movie where THEY are the lead. Everyone else is an extra, including you and me. So don't make your business videos about you - make it about THEM.

They also mention that the main character must be likable. If your client is the main character, how can you make them like themselves? A lot of marketers make their clients feel stupid, or scare them into feeling like they will miss something.

How about trying to empower your client by building them up and validating them? (reference to another great viral short video - http://podcastingstuff.blogspot.com/2008/12/best-video-i-have-ever-seen-makes-you.html) How about helping them feel good about themselves, telling them that they ARE capable of being a success, and that you want to help them? Remember, you are a wise mentor, not the enemy, making fun of their flaws and foibles, poking them whenever you can.

So the next time you create a video, keep in mind the things I am going to keep in mind from now on:

What is the conflict here? Define it. What are the implications of the conflict?
What steps can the hero take to resolve the conflict? Be the wise mentor and advise them every step of the way.
Clarify that your reader is the HERO in this journey, and that good things await them for taking this journey. Encourage them that they will overcome the conflict and be victorious in their mission.

I'd love your feedback on the application of this technique for marketing with audio and video? Do you think it is accurate and would work? Have you applied it? Can you share a video where you used this format? Please add a comment to share.

The Missing "Secret" Blog Experts DON'T Tell You!

2008-12-12T16:29:00.002-05:00

AMAZED at how many Blog SEO "experts" NEVER tell people the most efficient way to promote their blog. Guess it'll wait til my book comes out.

But if you've seen my videos, listened to my seminars, or attended any of my classes, you already know it. But I doubt many of you have followed through and DONE anything about it.

SCHEDULE yourself some time to just do it - ONCE, and be done with it. Then, let the rest just happen and come to you!

101 Things To Do With Audio And Video: Time to make the donuts

2008-12-12T13:55:00.002-05:00

Writing 101 Things To Do With Audio And Video book. Finished Intro, Chapter 1 - responses to why people don't use it. Now 1 of 101 things.

You know, I really love writing the book. There are so many things I would like to say, and finally I have a place to say everything I know up until now. Unfortunately, I have to write in the middle of the night to avoid distraction, and THAT'S not good.

I need to settle in and get this done, because I have promised myself the reward of being able to go back to programming and add the list of features I have set aside for the Commercial Creation Center. It is KILLING me not to be able to go over there and make the changes, but I KNOW programming will totally distract me from my mission! :)

Combining Grass Roots Marketing & Search Engine Rankings

2008-12-11T13:33:00.003-05:00

Just contacted by the world's fastest growing breast cancer foundation to help them w/online multimedia marketing. My cousin & aunt had it.

We discussed the different ways to spread the message and raise awareness, as well as gain high search engine rankings. We talked about the best social media & networking site(s) to use. The best part of all was that the entire campaign could be done at no cost to the Foundation.

If only more non-profits would take the time to understand the power of social media, social networking, and multimedia.

Video That Actually Plays INSIDE Your Email

2008-12-11T13:28:00.002-05:00

FINALLY, real video INSIDE your email (not linked to online video)! http://tinyurl.com/video-in-email (Thanks Sheronde Glover of Car-Buy-Her.com for the link).

Which Multimedia Sites Provide the Best Search Engine Rankings?

2008-12-11T12:21:00.003-05:00

CCC Mastermind class starts at 2pm EST. Anyone can come to 1 class free by registering at http://CommercialCreationCenter.com before class.

I'll be sharing some new information I have figured out about which of the multimedia sites helps you achieve the highest search engine rankings. You'll be surprised at what I found!

Why iTunes DOESN'T help your Google ranking: Marketing With Audio And Video excerpt

2008-12-11T10:46:00.003-05:00

How to use your business podcast to increase your search engine rankings. HINT: iTunes DOESN'T help you: http://ping.fm/SLzqh

In this excerpt from the Marketing With Audio And Video show, we review lessons learned and see which sites help you with Google rankings.

Still Need Help with 2 Surveys - Please complete and pass along!

2008-12-11T00:37:00.002-05:00

Need Help! 2 surveys: People who DON'T use audio/video- http://ping.fm/iXh8j & Best video seen- http://ping.fm/fldXC

Increasing Search Engine Rankings with RSS Feeds: Marketing With Audio And Video

2008-12-10T22:39:00.011-05:00

In this 2nd installment of a Marketing With Audio And Video show, we will look at more ways to increase your search engine rankings using Podcasting. The focus will be what Google wants, so we can always provide it: content that changes and is relevant to our key words. I also explain how syndication works.

Put Your Name On Your Videos!

2008-12-09T23:44:00.003-05:00

Posting a video without your name or business on it is as useless as writing a blog post without your name and business link in it!

Viral Videos NEED Branding

2008-12-09T23:14:00.004-05:00

Saw cute YouTube video someone was using for viral marketing. BUT they had NO branding on the video itself! ALWAYS put your name on a video!

Increase search engine rankings with Podcasting (Part 1): Marketing With Audio And Video

2008-12-09T20:02:00.006-05:00

Increase your search engine rankings using Podcasting. Learn more in this Marketing With Audio And Video clip: http://ping.fm/oz8qs

Please share your funny and memorable videos with me.

2008-12-08T00:06:00.005-05:00

Funny videos are healing. Please share yours w/me at http://tinyurl.com/bestvideosurvey1. Here's a video sent from @AnthonyRusso http://ping.fm/s6FPr

Merry Christmas from Penny Haynes (aka Penny Claus)

2008-12-07T23:15:00.008-05:00

Merry Christmas to everyone who makes my life brighter every day of the year!

Create your own Santa card over at http://www.macysbelieve.com/#/BeClaus.

YouTube Mistakes & Twitter Tips

2008-12-04T21:13:00.003-05:00

Marketing With Audio And Video: YouTube Mistakes & More Twitter Tips, with Krishna De of BizGrowthNews.com http://ping.fm/46mWd

NEW SURVEY: Best, most MEMORABLE Video you've ever seen

2008-12-04T18:29:00.006-05:00

OK, I'd love to add to the appendix of my book a list of the best, most memorable videos. PLEASE complete this quick survey, and share it with your friends. It will also help me quantify what makes people like videos, and whether they forward them or not.

I will share the results of this poll as soon as I get at least 100. :) (Well, I'll post the family friendly ones.)

http://tinyurl.com/bestvideosurvey1

Thanks!!!

Best Video I Have EVER SEEN!

2008-12-04T16:40:00.004-05:00

Best Video I have EVER SEEN! Makes you laugh, cry and watch it over and over again! It's not even audio video marketing - just a superb example of a well scripted and crafted video.

2008-12-04T12:50:00.001-05:00

Commercial Creation Center Weekly Mastermind Class today at 2pm. Will be learning how to do that cool thing I did in my email to members!

101 Things To Do With Audio And Video (To Promote Your Business)

2008-12-03T23:43:00.002-05:00

I THINK I am only lacking 10 items for my 101 things to do with audio and video book! So close! Any unique ideas or suggestions anyone?

2008-12-03T23:41:00.002-05:00

Am now addicted to Twhirl, because I can tell if any of my feeds gets messages. But now need Tweetdeck to sift through them!

HYSTERICAL Viral Video! I Dare You NOT to Laugh!

2008-12-03T22:31:00.002-05:00

HYSTERICAL video, EXCELLENT viral marketing, DEFINITELY gets the point across. Will laugh 4 days now http://tinyurl.com/555ztd

2008-12-03T20:08:00.001-05:00

Have 100 survey responses, but still would like more. Please send folks to http://ping.fm/yDHCl I'll put you on my promo page.

2008-12-03T17:55:00.001-05:00

Twitter tips from @krishnade & me, including audio video marketing. http://ping.fm/N2PXZ

2008-12-03T17:43:00.001-05:00

Ah! Was using free SurveyMonkey account and it maxed out at 100 surveys. Just upgraded, so if it didn't let you in, please try again!

Marketing With Audio And Video: Twitter Tips from Krishna De

2008-12-03T17:02:00.009-05:00

In today's video excerpt from the Marketing With Audio and Video talk show, I share audio and video tools to use with Twitter (what a surprise, huh?), and Krishna De, of BizGrowthNews.com talks about some great tips I never would have thought of. Krishna always has the bigger picture in mind, which means taking care of the details, including adding a Twitter Roll to your blog! Of course, I mention an animated avatar as a way of juicing up your Twitter profile.

For my Commercial Creation Center members, notice that I have

combined a web cam video (that was recorded directly through the web cam software, and then went through the CCC video converter to add the caption)
and a slide show video.

Also notice that at the bottom of most of the slides, I have a link to the Commercial Creation Center. I finally remembered to just save a blank slide with JUST that link on it to use as a template for my other slides. Only took me how long? :)

The next video will talk about YouTube mistakes that people make, so keep watching. To listen to the entire information packed show, go to http://www.talkshoe.com/tc/29763.

I have some other videos in the wings, including tips on using a web cam, since I know a lot of you chickens out there are still refuse to get in front of the camera. Bock, bock (or however you spell a chicken clucking). hehehehe

Penny Haynes, Commercial Creation Center

2008-12-03T01:16:00.001-05:00

Retyping links: SocialMediaPreneur.com and MultimediaPreneur.com both lead to the 1 blog/podcast where I will put EVERYTHING from now on.

2008-12-03T01:10:00.001-05:00

My primary blog/podcast is now http://ping.fm/4B3Pz aka http://ping.fm/EkDpB All roads (& posts) will lead there.

2008-12-02T22:50:00.001-05:00

1 surveyee said video is no good for them because you can't taste food w/it. But millions buy food cause they see it on tv & it looks good.

2008-12-02T20:40:00.001-05:00

Commercial Creation Center is #4 for create audio video on Google. MarketingWithAudioAndVideo.com is #1 for Marketing With Audio And Video.

2008-12-02T19:46:00.001-05:00

The responses I'm getting to the survey (http://ping.fm/pqLtI) are SO enlightening. So many misconceptions about online marketing.

2008-12-02T19:40:00.000-05:00

This is the 2nd time that MySpace has deleted my account! I'm just uploading video clips of my talk shows, podcasts & how-tos! Forget it!

2008-12-02T19:30:00.001-05:00

Learn How To Create An Animated Avatar for Twitter - blog post, sample AND video tutorial! http://ping.fm/Z3bwO Help yourself!

Creating An Animated Avatar For Your Twitter Profile

2008-12-02T16:37:00.015-05:00

Want to stick out in the crowd of avatars on Twitter? Want to catch people's eye as they are scrolling down their tweets, or looking at other people's Followers? Then give an animated avatar a try!

The trick is, however, to find the line between eye-catching and annoyingly distracting. I've seen web cam video used as well as screen recordings. Slide show videos would work as well.

My first attempt was annoyingly distracting, and a Follower asked me to tone it down a bit - which I did. Some people will simply stop following, but that doesn't bother me. I love looking at other people's animations - it's like looking through a virtual window to their soul!

Here's a video tutorial you can watch, but below are some more detailed instructions with more options:

If you are going to use a video clip, pull it into a video editing program to grab about 2-4 seconds worth (Twitter avatars must be under 700 kb). Or create one from scratch, like a slide show video, web cam recording or slide show video. REMEMBER that it will LOOP over and over, so watch to make sure there isn't a jarring jump between the end and the beginning of the video.
Windows Movie Maker, the Commercial Creation Center (http://www.CommercialCreationCenter.com) or Camtasia are great creation and editing tools - you just decide which one is easy enough for you to learn quickly. Save the video as a .wmv if you are NOT creating it in Camtasia. You'll see the directions below for how to "produce" it in Camtasia.
The most important thing Camtasia will do is produce the video as an animated GIF. If you have Camtasia (there's a free version available), you can do the creating, editing and outputting in there as well. Choose 150 x 112 pixels as the final size, which is the standard thumbnail size.
If you don't want to use Camtasia, there is a site that will convert the video to GIF for you (http://www.gifninja.com), but the final file sizes are larger, so you will have to cut your video down even further, possibly to 2 seconds or so.
Upload your saved, animated GIF to your Twitter Account Photo. We've seen Firefox give error messages that Twitter is overloaded, but just keep going or switch to another browser. It will take eventually.

Get feedback from your followers about whether or not it is too busy, and refine your photo until you and your favorite followers are happy. But remember, you can't please everyone, so don't bother trying. If you're happy with it, then let yourself enjoy it, and change it around from time to time to break up the monotony.

Now, I didn't come up with this idea - I was just looking at someone else's followers and noticed the tiny image moving. I HAD to click on it, and I checked out their site (it was pixel something - it was a screen recording). I figured that if their moving avatar made ME click on it, maybe others would click on me if MY image moved. And THAT'S how this whole thing happened!

Penny Haynes, http://www.CommercialCreationCenter.com
http://www.MarketingWithAudioAndVideo.com

Marketing With Audio And Video: Krishna De on Branding

2008-12-02T15:09:00.005-05:00

Today's video excerpt of our internet radio show talks about what branding is and is not, and what social media and social networking sites do to help your branding efforts.

Hosted by: Penny Haynes
Title: Marketing With Audio And Video: Krishna De - Social Media Strategist

Episode Notes: This show is scheduled 7 hours earlier than normal to accomodate our award winning Irish Podcaster's European timetable - and she is definitely worth the effort.

Krishna De is a Social Media Strategist and will help you make sense of all that relates to social media and social networking. Bring your questions and be prepared to take notes! Described as one of Europe's leading Employer Branding, Personal Branding and Social Media Strategists by the media and clients alike, Krishna De is an award winning brand communications and leadership development mentor, executive coach, broadcaster, writer, professional speaker and social media strategist.

Krishna is the author of '42 Rules of Marketing in a Recession' which will be available in January 2009 and 'Managing Your Personal Brand Online: How to Master the 7 Keys of Professional Success in a Digital Age' and which will be published in Spring 2009 by publishers HappyAbout.com and her expertise is featured in the new book new book "World Wide Rave" published by Wiley and available in March 2009.

Be sure to access Krishna's newsletter 'Biz Growth Express' (http://www.bizgrowthexpress.com/) if you want to access free articles and masterclasses to help you become digitally distinctive.

Join Penny Haynes live on Mondays for the http://www.MarketingWithAudioAndVideo.com show. Call (724) 444-7444, Call ID: 29763, or go to http://www.talkshoe.com/tc/29763 to listen to our entire shows.
Brought to you by the Commercial Creation Center, simple software for newbies to create, upload and post multimedia onto social media and social networking sites.

Best Twitter Post for NEWSWEEK Magazine!

2008-12-02T12:54:00.000-05:00

Have you ever read a really great Twitter post? Creative, succinct, to the point - all in 140 characters? Well, Newsweek wants to post the best. Here's the info:

"For a tech/arts story, I'm looking to receive nominations for the best tweets/texts of the year. The messages should be complete thoughts that obey the relevant length limitations, and make sense without a ton of context or explanation. I'm especially interested in original epigrams, aphorisms, and compact bits of creative nonfiction. Satirical stuff, too. Please include the author's name and contact info."

email to tonyDOTdokoupilATnewsweekDOTcom.

Deadline for answer is December 7, 6pm EST.

Penny Haynes, Commercial Creation Center

2008-12-02T12:14:00.001-05:00

One guy was funny. Asked why he didn't use audio and video, he simply said "I'm ugly and I sound like a girl." He really wasn't ugly tho!

2008-12-02T12:06:00.001-05:00

Don't know why I'm amazed at the reasons people give for not using video. I didn't want to be seen either. But you HAVE to get over it!

2008-12-01T20:53:00.001-05:00

I could write a book simply from today's Marketing With Audio And Video show featuring @krishnade! This woman KNOWS branding. Follow her!

2008-12-01T15:53:00.001-05:00

4pm EST Marketing With Audio And Video Show w/ Krishna De on the best Social Media & Social Networking sites http://ping.fm/uH963

2008-11-30T16:58:00.001-05:00

Loving TweetLater. @robingood tweeted a great article that would fit my new book. Just contacted original author for permission to reprint.

2008-11-30T16:14:00.001-05:00

I like people who reply to my Follow with a video. I WATCH it, just to get to know them. That's why I have added my video to my autoreply.

2008-11-30T14:43:00.001-05:00

Creating online slide show GIF is good substitute when you can't embed video code in a social network post - if network allows tags.

2008-11-30T13:34:00.001-05:00

Just checked my Commercial Creation Center stats. 79,000+ hits, 1461 unique visitors, playing 8 GB of media from the site in 10/08!

2008-11-29T16:54:00.001-05:00

OK, think I've gone too far with my profile image - back to the single video that's not as distracting! Zoomed in so it's right aspect.

2008-11-29T15:12:00.001-05:00

I am having TOO MUCH FUN playing with my new Twitter profile picture, which is actually about an 8 sec combined video clip.

2008-11-29T13:26:00.001-05:00

If u r a Commercial Creation Center user, please follow http://ping.fm/jws4w to see what others are creating (& share your stuff)

2008-11-29T13:25:00.001-05:00

Creating a Commercial Creation Center Twitter feed for members, so they can post links to audio/video/images they've created with the CCC.

2008-11-29T13:03:00.001-05:00

Looking for people who post tidbits of information that can help me better succeed. Don't want to wade thru conversations I'm not a part of.

2008-11-29T13:01:00.001-05:00

RADICALLY changing my social networking preferences. If you follow 5000 people & spend all your time on personal messages, I'm unfollowing.

2008-11-29T12:57:00.001-05:00

Retweet @askgabe: cool free keyword tool I found: http://ping.fm/juibi Penny checked it out - kinda neat.

2008-11-29T12:04:00.001-05:00

Thanks to Henry DelAngelo for interviewing me about the Commercial Creation Center this morning. video is here: http://ping.fm/xVQO1

2008-11-29T11:55:00.001-05:00

What do you think about my new Twitter image? Looks better when you see the bigger one in my profile, but the movement draws attention.

2008-11-29T11:12:00.001-05:00

Retweet @ramskill: 14 free tools that reveal why people abandon your website - http://twurl.nl/740vae FABULOUS post!

2008-11-29T10:46:00.001-05:00

Today I will go through all of my Twitter followers to check you out and what you offer. Then will probably paint the rental house.

2008-11-28T17:19:00.001-05:00

Have 65 points so far out of the 101 I wanted to create for my book on different ways to use audio & video to promote & build your business.

2008-11-28T10:47:00.003-05:00

Working on my book about using audio & video to build & promote your business. Writing outline & compiling entries received through HARO.

2008-11-28T10:47:00.001-05:00

Added another subscriber to the Commercial Creation Center this morning - someone I don't know. They are in the mortgage business.

2008-11-26T22:03:00.001-05:00

Wishing everyone a very blessed and happy Thanksgiving!

2008-11-26T18:09:00.001-05:00

Have a potential 4 - 5 people interested in buying an Online Community Magazine. That would be a tremendous financial boost right now.

2008-11-26T15:02:00.001-05:00

Just finished weekly Commercial Creation Center Mastermind Class. Talked about breaking up web cam video clips with single slide videos.

2008-11-25T19:21:00.001-05:00

Had my first affiliate sale for the Commercial Creation Center this weekend! So now I'm programming my affiliate reporting. :)

2008-11-25T12:48:00.001-05:00

Posted video thru TubeMogul at midnight, & I'm on 1st Page of Google for 'marketing with audio and video' this morning. I love it!